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Mobile eclipsing desktops in use and conversion come as no surprise to a marketer. All you have to do is look at your dashboard to see evidence of that. It is a trend that has been accelerating month over month. What is surprising is that businesses are so far behind the curve. Your company must be converted to mobile and it has to happen yesterday!
Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs?. Check out the stats here -
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