Jerry Fletcher Blog
Portland - Oregon
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in Café beBee
Out of the Dark
Two days ago I arrived home following a “routine” knee replacement surgery. · t hat was after the expected overnight in the hospital turned into 35 days of being incarcerated in the US medical system to include · 3 hospital stays, a couple of ambulance transports and way too lon ...
1 min. reading time · 2 likes · 9 comments
Consultant Marketing Product Gravitation
Consistency · The key element in building a brand across multiple platforms is consistency. · You cannot change the words and pictures willy-nilly. It is particularly important to say things the same way as often as possible because we operate in a digital world and the search en ...
2 min. reading time · 4 likes · 2 comments
in If you must talk work! and in 1 more group
in If you must talk work! and in 1 more group
Consultant Marketing Website Time
Every marketing conversation I have with a consultant sooner or later gets around to their website. The status reports I’ve heard in the last week fit into these untidy categories: · “I’m between an old one and a new one. I just can’t seem to wrap my mind around the right words.” ...
2 min. reading time · 5 likes · 2 comments
Consultant Marketing Solo DoubleTrouble
You made the break. · You decided to put your consulting career on the front burner. You decided that it is time to make that side hustle your full-time job. · Two considerations. · You need to think about two things that will make or break you. I’ll bet neither have managed to t ...
4 min. reading time · 7 likes · 4 comments
Consultant Marketing Brand Sound
.Dave and I had lunch Thursday. · It was good to hear how the little golf product company he founded was doing. He has come a long way from when we met in his kitchen to put together the promotional material for the annual Golf Pro Trade show for the USA. · He had already committ ...
3 min. reading time · 6 likes · 3 comments
Consultant Marketing A More Powerful Pitch
It amazes me every time. A coach oriented approach can eliminate proposals. · You figure that a consultant would know about and use a Value-Based Presentation. The sticking point for most is the discovery conversation that must take place before the proposal can be written. · Onl ...
3 min. reading time · 9 likes · 0 comments
Consultant Marketing Credibility Index
What is your credibility index? · If you are a consultant it is a pretty good bet that you have a profile on Linked In. · How credible does that profile make you to your prospects? Here’s a simple way to evaluate that will take just minutes. · What to consider. · People, I’ve bee ...
3 min. reading time · 4 likes · 2 comments
Consultant Marketing The Ladder
Gail asked me, “Do you remember how you used to start that speech sitting on top a step ladder?” · “Sure”, I said, “Every business owner has a place they want to get to. For some it is a simple thing but for others it is a full-blown Technicolor dream of a castle way up there in ...
3 min. reading time · 7 likes · 2 comments
in If you must talk work! and in 1 more group
Consultant Marketing Digital World Speaking
.I spoke live on Wednesday. · It was only the third time this year. My expectation from the run-up back and forth with various staff members was that this would be a well-managed professional event. · It was. The gal at registration recognized me. She was delightful. The tech in ...
3 min. reading time · 9 likes · 7 comments
20 Years Ago
.I was startled by my wife screaming, “Oh my God!” over and over and over. · I ran to the family room and she gasped, “Turn the TV on.” · My daughter joined us about then rubbing sleep from her eyes. · The first tower fell. · The second soon after. · Commentators were often at ...
2 min. reading time · 11 likes · 10 comments
Conversations Get Closes
.“I put all this time and money into SEO and I’m still not getting any new business!” · It is not an unfamiliar complaint. It is the lament of every consultant and entrepreneur that provides a service at the point when they have decided to generate all their business on-line. Lat ...
5 min. reading time · 7 likes · 5 comments
Consultant Marketing Journey to Success
No one ever said it would be easy. · Then again, only a few folks, over time, explained what it takes in a way that was completely accessible to those ready for the advice. Some of the best known are: · Ben FranklinNapoleon HillDale CarnegieClaude HopkinsSteven CoveyOne thing ma ...
3 min. reading time · 5 likes · 5 comments
Consultant Marketing Diving In
.Are you thinking of bailing out of a full-time job to start a consulting business? · Jumping out of a perfectly good airplane isn’t a good thing to do on a whim. On the other hand with a little pre-planning it can prove to be exhilarating. I’ve known folks that parachute from a ...
3 min. reading time · 6 likes · 2 comments
Consultant Marketing Your Junto
.I was researching Peer Groups commonly called masterminds as an extension of Credibility to Cash my planned three day intensive for Consultants, Coaches and other Independent Professionals. · Credibility to Cash will provide significant training in how to build and maintain Tru ...
2 min. reading time · 4 likes · 2 comments
Elite Rage
When you’re that good you expect to be treated with deference. · You get used to people taking your word as the expert. · You won’t admit it but it feels good to have that ego polishing occur. · That expectation may be misinformed. · I work with elite consultants who, if they ...
3 min. reading time · 7 likes · 4 comments
The Brutal Truth About Trust
Ya got it or you don’t. · I was having coffee with a former client. He asked a favor that involved me contacting a person who had spoken for an organization I handle marketing for. He wanted the slides from the presentation. · I asked why he didn’t contact the speaker direct. Hi ...
2 min. reading time · 9 likes · 14 comments
Consultant Marketing Credibility to Cash
I came back from Miami with a 90 Day plan. · I’m 10 days in and I’ve finally handled most of the consulting business actions that piled up while I spent 3 days in a retreat and two days on airplanes. You read that right. When you live in the upper left corner of the USA and you h ...
3 min. reading time · 5 likes · 5 comments
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