Virginia Zuloaga Blog

Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives. · William A. Foster · Let’s begin by understanding two important terms, Intention & Follow-th ...

Let’s be reasonable and add an eighth day to the week that is devoted exclusively to reading. · – Lena DunhamAnd meditating. And breathing. · – Just me.Our daily lives can become frenetic sometimes: Calendars filled with dates, calls, activities, commitments. Our heads going arou ...

It’s all about finding the calm in the chaos. · Donna Karan We almost never listen to what our body has to say. This amazing machine that we push to the limit every 24-hour period is constantly sending messages up and down our spine, but we often decide to ignore them because th ...

Charm them with your presence as soon as they look at you. · Anna Held · Social media brings an amazing opportunity to connect with our audience, making our connections better, sending messages widely…  and wisely. · It’s OK if the intention is to sell products, grow subscribers, ...

Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction, and skillful execution; it represents the wise choice of many alternatives.  · William A. FosterIntention: · a thing intended; · an aim or plan. · Follow through: · th ...

“Your most important sale in life is to sell yourself to yourself”. – Maxwell Maltz · Striving for UNIQUENESS. · It’s a great start. · And SELF-UPGRADING. · It’s a “must”. · Here’s why… · “Selling yourself”, is no different from selling a product or a service nowadays. Each one o ...

As humans, we are all made of a set of communication characteristics that activates according to the situations in which we are involved in at specific moments of our lives. We have inner “colorful little people” who, at times, can be demanding, friendly, angry, cheerful, opinion ...

Lack of direction, not lack of time, is the problem. We all have twenty-four hour days. · Author in Source Title– Zig Ziglar · Focusing the communication efforts on one channel at a time can bring about the results that we want. · Modern marketing tools are filled with endless p ...

In the world of products and services of the industrial sector, social media is the magic ingredient that can spell marketing success. · The benefits of social media for brand awareness within the industrial sector is often underestimated. Social media branding was meant for con ...

Don’t lower your expectations to meet your performance. Raise your level of performance to meet your expectations. · – Ralph Marston · Social media offers the perfect opportunity to reach your audience, enhance your connections, communicate widely. · Whether your intention is to ...

Learn to be open minded and respectful to people’s opinions, even when you don’t agree.  · Unknown · If it’s good, then great! · If it’s not good, breathe. · We live in a fast-paced social media world. Communication now is almost immediate, reactions are produced “in the heat o ...

Never stop learning. · The capacity to assess and get the big picture of what is going on is important so that we can have a general idea or where we should go from now on. · However, the devil is in the details and social media activities often require a closer look. · The first ...

- Photo by · Clem Onojeghuo · on · Unsplash · It’s not about how many hats you wear but how you wear them.As Social Media Managers, we’re fascinated by inspiration, enlightenment and new experiences. Always looking for unique ideas to enhance ours and our clients’ campaigns: a ...

Co-written by Adriana Espinosa · Many industrial companies don’t recognize how the Industrial Branding concept relates to them. This concept is sometimes ignored or the benefits of branding are underplayed because the popular thought is that branding is meant for consumer produ ...

Why do you do it? They ask.Because I can. I say.After months of research, looking for the perfect training routine and two years of on/off power yoga practice, I decided to look for something way beyond my comfort zone. Or anyone elses. · I used to have an active life back in my ...

And here’s the story. · In Summer 2015 I traveled to my hometown for Holidays and had the opportunity to meet with some of my schoolmates – Class of ’92 – for the first time after 23 years (doing the math?). · How it all started · Like any other "40-something" year old, I turne ...

Making an audience fall in love with a brand is a well-known marketing practice that, in the past, only a few brands could manage to achieve. But competitors have grown exponentially and, alongside, new ways and tools to market brands and sell products have developed. This inform ...

In the social networking era, online brand building has become a sophisticated challenge. More so, when focusing your efforts towards a human perspective, or brand humanization as we call it nowadays. · People look for experiences. Every day. Content proliferation has become the ...

A company’s logo is one of the key elements that powers recognition from an audience, linking services or products to a specific brand. · When we think about brands, our minds recall those elements shaping a visual identity, being color the first thing that comes into play during ...

What is Color? · “Color” is defined in many different ways. Technically, it can be defined as a visual attribute of bodies or substances that depends upon the spectral composition of wave lengths, stimulating the retina and its associated neural structures . · It is the visual, p ...