Experience

  • Strategic Planning & Account Management Trainee

    at Contrapunto BBDO

    May 2019 - October 2019

    Barcelona

    - Managed Communications Project for Sanex (Sanex 0% line), carried out more than 100 qualitative and quantitative interviews, desk research, wrote master thesis on this project - Participated in creative brief creation, internal briefings, internal timeline planning - Presented analysis and research insights to Sanex Account Director and Head of Planning at Contrapunto BBDO and contributed with ideas during strategy and account management meetings - Contributed with ideas and research for several other clients, e.g. Martini, Cacaolat, Hillebrand, Leschaco and Technal

  • Trainee at the CEE Group Brand Management and Stakeholder Insight Department

    at UniCredit S.p.A

    January 2018 - June 2018

    Wien

    - Advised 11 CEE countries on a total of ca. 120 marketing campaigns, TVCs and promotional events, meaning ensured campaign alignment to Group brand guidelines, ethical and stakeholder standards - Collected information on social media marketing, outdoor and TVC campaign performances of 11 CEE countries, analyzed the gathered data and reported to top management in Milan, Italy

  • Trainee at Brandworks (Strategic Consulting Department of Publicis ONE)

    at Publicis ONE, Brandworks

    September 2017 - January 2018

    Sofiya

    - Managed Business Transformation Project for Shell (Deli by Shell), worth €10.000 - Carried out more than 150 qualitative and quantitative interviews, desk research, went on observation field trips, created presentations for clients - Presented analysis and research insights to top management of Brandworks and contributed with ideas during strategy meetings - Contributed with ideas and research for more than 10 other clients, e.g. Domino’s, Lidl, Audi, Nescafé and Roobar

  • Founder, Chief Marketing Officer

    at ServEasy GesBr

    September 2016 - September 2017

    Wien

    - Developed and executed start-up marketing plan, managed all social media and marketing activities - Found and contacted new customers and suppliers, interacted daily with customers and suppliers - Guided a team of 4, coordinated team meetings, pitched to more than 30 investors, among them Heinrich Prokop (juror at “2 Minuten, 2 Millionen”, the German start-up show)

  • Market Research Trainee

    at Pick n Dazzle

    November 2014 - February 2015

    Wien

    - Carried out a market research covering beauty products market and beauty products e-commerce in Austria - Conducted a survey with 100 potential customers concerning buying behavior of beauty products - Analyzed Pick n Dazzle’s five main Austrian online beauty commerce sector competitors - Created a 50-page report and presented it to Pick n Dazzle CEO

Education

  • MSc Marketing Management

    at ESADE Business School

    2018 - 2019 (1 year) Barcelona

  • BSc International Business Administration

    at Wirtschaftsuniversität Wien

    2013 - 2017 (4 years) Wien

  • Exchange Semester

    at Boston College

    2016 - 2016 (1 year) Massachusetts

Services offered

  • Strategic Planner

    Carrying out strategic planning tasks in an advertising agency.

  • Brand Strategist

    Market research & definition, brand positioning, competitive analysis, consumer/target audience analysis, collection of consumer insights, analysis of touchpoints, creation of consumer journeys, development of brand & sustainable, long-term brand strategy

  • New Business Development

    Setting up and building brand after thorough analysis of the business landscape, developing sustainable brand strategy, developing and launching new products (design thinking & lean start-up processes)

Languages

  • German Native

  • Bulgarian Native

  • English Negotiation

  • Russian Conversation

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