• Global Sports Marketing Manager

    at adidas eyewear

    April 2005 - January 2019


    a central position in adidas eyewear’s international brand management including leadership and a wide range of responsibilities: Global Sports Marketing Strategy & Budget (athletes & events, all sports) as well as international execution; Managing HQ team and team of national sports marketing managers Athlete Sponsoring: Identification, contracting, relationship management, activation Olympic Campaigns since 2006: Overall project lead (special products, athlete activation, on-site athlete service and VIP hospitality) Establishing the brands Road Cycling program (sponsoring the world’s best team, multiple podiums at Tour de France & Giro d’Italia, global campaign & athlete activation, VIP incentives) to support product launch and sell-through Global ATL/BTL campaigns: Development and execution Digital Marketing: Athlete and event activation campaigns for product launches (own, earned and paid channels), content creation & story telling PR: Creating and running PR Events


  • Digital Marketing Strategies

    at Kellogg School of Management - Executive Program

    2019 - 2019 (1 year)


  • German Native

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