I have over 8 years of experience in marketing strategies and planning, tracking advertising costs, researching consumer behavior and exploring market trends and opportunities, managing with success campaigns and analyzing marketing data.
MARKETING ANALYST - LATIN AMERICA
July 2018 - April 2019
- Responsible for strategic planning, marketing, campaigns and customer experience for all dental brands in Latin America, tracking advertising costs, researching consumer behavior and exploring market trends and opportunities. - Managing digital campaigns, catalogues, promotional actions and marketing support for dealers, measuring performance of online and offline campaigns, developing campaign strategies across back-end sales data to reach KPI targets. - Creating content strategy that aligns with the company's wider goal, generating leads for the company through the digital platforms of Social Media. - Organizing external events to promote the all brands among existing and prospective clients. - Building partnership with product engineering & dealers to build multi-channel marketing campaigns to promote, engagement, retention and drive monetization of all brands. - Website traffic analyses and digital campaign performance to maximize ROI.
at BTA Aditivos
December 2017 - July 2018
- Managing the strategic planning, marketing, campaigns and customer experience for all division in Brazil and Paraguay, working closely with the teams to identify opportunities for new client acquisition. - Management of media and creative agencies on specific marketing campaigns, to interpret information about market conditions and consumer behavior to launch new products. - Managing online brand and product campaigns to raise brand awareness, analyzing campaign results to evaluate ROI, optimize campaigns and formulate strategies. - Evaluating customer research, market conditions and competitor data for commercial action to identify ways to build our brand and acquire new clients. - Responsible for planning marketing budget efficiently, and organizing local events, working closer with the local team, coordinating the activities and providing support as necessary.
INTERNATIONAL BUSINESS DEVELOPER
at DUAS RODAS
July 2014 - March 2017
- International trade market performance such as: North America, Europe, Africa and South America, acting as Account Manager of international distributors providing training and implementing the best improvements for the sales teams, as well as goal settings and performance indicators. - Sales negotiation, technical and commercial support for customers and distributors, developing and applying an effective strategy focused on company success. - International travel to meet and retain existing customers, business development meetings with prospective clients to identify new markets and business opportunities. - Participation in the elaboration and application of strategic planning in the sales market. - Supporting dealers to develop your own marketing, digital marketing and events strategies in each country.
SENIOR MARKETING ANALYST
at Elian Indústria Têxtil
February 2011 - March 2014
- Planning and organizing events as pre-event disclosure, assembly, execution, providing reports with detailed results to measure marketing campaigns and promotions in alignment with the company strategy and goals. - Annual action plans and activities with weekly follow up, in order to develop and implement actionable insights and best recommendations. - Development of catalogue in parallel with fashion production studios. - Digital Marketing: organic and paid ad campaigns, email marketing submissions, tracking and complying trends and competitive analysis to provide best practices and identify new opportunities in the marketplace. - Contributing and performing other duties as assigned, providing support in managing the monthly presentation of results and goals, budget and day-to-day activities. In 2013, we joined in a National campaign inside Brazilian Market, which was broadcasted by Brazilian Channel (SBT). The campaign was succeeded, it improved our sales and market share.
at Marisol S.A.
August 2010 - February 2011
at University of Jaraguá do Sul
September 2008 - August 2009
Postgraduate degree in Integrated Marketing Communication
at University Center - Catholic of Santa Catarina
2012 - 2014 (2 years) Santa Catarina
Bachelor of Business Administration
at University Center UNERJ
2006 - 2010 (4 years) Santa Catarina
✓ In-depth understanding of campaign strategies and marketing best practices
✓ Digital & Inbound Marketing
✓ Marketing KPIs, leads, conversion rates, website traffic and social media engagement
✓ Methods and techniques of advertising, marketing and market research.
✓ Strong communication and interpersonal skills
✓ Aptitude in building relationships with professionals of all organizational levels
✓ Excellent organizational skills
✓ Ability in problem-solving and negotiation
Knowledge and keywords