Experience

  • Product Marketing / Snr. Specialist

    at Natro Hosting

    September 2016 - November 2018

    İstanbul

    Main responsibilities are; • conducting competitor analysis • preparing benchmarking reports • creating roadmaps of products • defining and document product requirement • developing business cases • deciding configurations and prices of products • planning the go-to-market strategy • creating mockups for IT and UX/UI teams and work closely with IT and UX/UI teams • preparing User Acceptance Testing (UAT) and A/B Testing scenarios • working with legal consultants for agreements • after release of products analyzing effectiveness of them by using data-driven approach • developing financial analysis on regular basis • preparing Top of Mind Awareness (ToMA) and Net Promoter Score (NPS) surveys • identifying and developing new business opportunities • detecting the most beneficial cooperation model • carrying out the integration process • bargaining prices and handling all possible problems after cooperation

  • Content Director

    at Voscreen

    February 2015 - September 2016

    İstanbul

    Since Voscreen is a start-up company, there is no strict job description. All employees adapt to meet the needs of the company and on the job learning is highly prioritized. During my time there, I have learnt and keep learning much about e-learning, educational technologies, database management, online marketing strategies – advertising on Facebook, Instagram, Google and more.

  • Trade Marketing / Intern

    at Pfizer

    October 2013 - July 2014

    İstanbul

    Responsibilities of the intern in the trade channel is to collect information about the sale of products from 150 different warehouses on a weekly basis. Sales figures for all Pfizer products from the warehouses are collected each month and raw data is edited and regulated. Other responsibilities of the intern in the trade department are; • collecting information about campaigns of • informing pharmaceutical warehouses and the other drug companies and reporting it weekly all office about changing prices or daily • checking the stock follow-up of warehouses on a daily basis discounts In Pfizer, I have learnt a lot about marketing and sale strategies of pharmaceutical industry. It was almost entirely different from FMCG strategies since advertising on media is either restricted or completely illegal for pharmaceutical industry.

  • Sales / Intern

    at Reckitt Benckiser

    December 2012 - May 2013

    İstanbul

    In my time there, Reckitt Benckiser had a tendency to increase sales in DIY Markets. Determining of possible sale strategies and learning sale trends of DIY markets was “the project & the main goal of the internship”. Other responsibilities of sales intern are; • preparing “4P, Product Listing, B2B, Daily Sales Reports” for all accounts • sharing reports with account and key account managers on daily, weekly or monthly basis

  • Marketing / Intern

    at British American Tobacco

    April 2011 - July 2011

    İstanbul

    Responsibilities included; • reporting about consumer trends • receiving and evaluating feedback from consumers • creating new ideas to affect consumer decisions • participating in all steps of the Lucky Strike marketing strategy • organizing meetings with consumers

Languages

  • English Negotiation

  • Turkish Native

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