February 2019 - at Present
Mentor @ thezechners.com (since 2/2019) to help start-ups in their marketing, CX and App matters with a focus on organic in a CMO-and SEO-aaSapproach.
Global Head of App-, Search-and Content Marketing
at Western Union
April 2013 - at Present
Global Head of App-, Search-and Content Marketing @ Western Union based in Vienna (since 4/2013). Leading a team (10+) of SEO experts, localists, content strategists, ASO experts and developers to drive all things App store optimization, Search and Content marketing for Western Union’s e-commerce business in more than 80 markets. Productizing digital marketing at scale.
Search engine marketing optimization
Digital Marketing strategy and execution
Knowledge and keywords