A consumer insight manager with proven success in driving growth and profitability in competitive business climates. Passionate to develop data-driven solutions to strategic and tactical challenges. Efficiency in analyzing trends and providing critical input for business development initiatives.

Experience

  • Consumer Insights Manager, Central Europe

    at Mondelez International

    February 2018 - at Present

    Wien

    Function as consumer advocate to represent people´s needs and market drivers in business decisions. Prepare market & share analysis documents focusing on learning at strategic level. Conduct primary and secondary research through standard methods or emerging digital methods. Key Accomplishments:  Introduced and managed Milka Chocolate in Central Europe (biggest NR generator in EU) with tracking data analysis to identify growth drivers.

  • Consumer Insight Manager, Chocobakery, Europe

    at Mondelez International

    January 2016 - January 2018

    Budapest főváros

    Direct Milka Biscuits European Innovation and Equity team by providing consumer insights and finding creative research solutions to form brand strategy and growth opportunities. Optimized Central Europe tracking, including retail, HHP, and image tracking services. People and research budget management. Key Accomplishments:  Explored rules to win of entering a new category and developed relevant brand concepts parallel under time pressure.  Inspired R&D By creating empathy with consumers needs and contributed to innovation funnel (+9.6%).

  • Senior Consumer Insight Analyst, Biscuits, South-Central Europe

    at Mondelez International

    April 2013 - January 2016

    Budapest főváros

    Identified opportunities for brand growth and developed strategy, helping to drive overall organisational success and long-term growth. Designed a regionally harmonized research partnership for South-Central Europe biscuit marketing. Developed and implemented strategy forming workshops for focus brands. Key Accomplishments:  Achieved manager award for leading cross-department workshops that enhanced collaboration and resulted in immediate business actions.

  • Consumer Insight Specialist

    at Kraft Foods Hungary

    April 2011 - March 2013

    Budapest főváros

    Acted as a research partner for all categories in regards to adhoc researches. Key topics: creating activations that strengthen loyalty or increase penetration. Snacking U&A activation for marketing & sales: consumer truth based category management, consumer-need based innovations. Launching Kraft shopper approach and co-creation solutions for Hungary. Key Accomplishments:  Led co-creation of new communication strategy development and optimized execution.  Attained management award for bringing snacking insight live across departments.

  • Market Researcher

    at Market Research Agencies

    May 2001 - March 2011

    Budapest főváros

    Head of Qualitative Department - Trend Budapest Account Manager | Member of European Millward Brown Qualitative | Senior Qualitative Researcher - Millward Brown Hungary Qualitative Executive & Qualitative Assistant - Research International Hoffmann (now TNS Hoffmann)

Education

  • M.Sc. in Business Administration, Specialization in Marketing and Marketing Communication

    at Budapest University of Economic Sciences and Public Administration

    1996 - 2001 (5 years) Budapest főváros

Languages

  • German Conversation

  • English Negotiation

  • Hungarian Native

Hives