Ari is a modern leader who thinks & works on the fringes of what is currently possible. Taking full advantage of social media, he turns noise into signal, carving a niche as an eclectic, innovative & sophisticated communicator focussing on brand, customer experience & growth in SaaS/HR Tech.


  • CEO

    at EmployeeConnect

    January 2016 - at Present

    State of New South Wales

    Setting the standard for workflow driven HRMS, EmployeeConnect gives you the solutions & tools to connect, engage & empower your workforce beyond the traditional boundaries of HR, with complete flexibility & control.

  • Volunteer Wishgranter

    at Starlight Children's Foundation Australia

    December 2013 - at Present

    State of New South Wales

    Making long lasting & life impacting wishes come true for seriously ill & hospitalised children, & their families.

  • Brand Strategist

    at Farenheit

    August 2000 - at Present

    State of New South Wales

    Helping SME's with consumer research, brand definition and communications strategies to define and position their brand in the marketplace.

  • GM Sales & Marketing

    at Employment Hero

    January 2014 - February 2016

    State of New South Wales

  • GM Sales & Marketing

    at Employment Innovations

    February 2014 - January 2016

    State of New South Wales

    Focused on growing the Employment Innovations (EI) business through strategic marketing, sales leadership, value added partner networks, and reinforcing the EI brand as the premier Payroll Technology and Employment Law thought leader in Australia.

  • Director of Sales - HR Tech/Payroll

    at Employment Innovations

    October 2013 - February 2014

    State of New South Wales

    For over two decades Employment Innovations has been providing Australia’s employers with the organisational tools and legal services that make being an employer easier. We specialise in workplace law, outsourced payroll services and human resource systems. We also help Australian employers with recruiting and inducting new staff, administrative management, fulfilling sponsorships and visa applications for migration, providing staff recognition and benefits, including the reward and recognition solution Power2Motivate.

  • National Sales & Marketing Manager

    at EmployeeConnect

    January 2005 - September 2013

    State of New South Wales

    Responsible for rebranding EmployeeConnect into the premier, workflow driven HR system provider in the APAC region. Developed and executed the vision, mission, and go-to-market strategies necessary to deliver profitable growth through License, Consulting & SaaS sales of HR Technology with a passionate team of Consultants, BDM’s & Alliance Parters.

  • NSW Field Sales Manager

    at SalesForce

    March 1998 - August 2001

    State of New South Wales

    Responsible for driving Foxtel sales in the residential Satellite & Cable TV market. In this capacity I was instrumental in diversifying the sales channel mix through the deployment of a direct sales force & the streamlining of sales operations & training with teams consistently exceeding sales targets.

  • Managing Director

    at Argonaut Oceanic

    October 1995 - March 1998

    State of New South Wales

    Post harvest holding, processing & marketing of Live Lobsters, Abalone, King Crab & Eel, exported to Japan, China, Singapore & Taiwan. Processing of canned Abalone. Live seafood holding systems design & manufacturing.

  • Co Founder/Principle Chemist

    at Aquanalysis

    November 1990 - October 1996

    State of New South Wales

    Startup laboratory and sampling services for automated analysis of water,waste water & soils. Managed multi-disciplined teams of professionals and technicians for GCMS, AAS, FIA, Bacteriological and traditional analysis of water, waste water & soils. First dual NATA & ISO9001 accredited AU lab. Tender response, EIS, sales & marketing of technical services to manufacturing sector.


  • English Native

  • Greek Native

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