~Excels in devising & implementing strategies to ensure attainment of profit targets and promotion of products & services~


  • Executive Sales

    at Sony DADC Manufacturing India Pvt. Ltd.

    July 2013 - at Present

    Calcutta - West Bengal

    A dedicated and confident Sales Professional associated currently with Sony DADC Mfg,India Pvt. Ltd. a wholly owned subsidiary of Sony Corporation. Over 10 years rich experience at SAREGAMA INDIA LTD an RP-SANJEEV GOENKA GROUP. My key goal is to be an integral part of the consumer durable industry with specific focus in managing Territory/State . I am a professional with over 10 years of experience in consumer durable industry at multiple states : Orissa, Jharkhand, North-East & West Bengal in handling :- # Business Development & Marketing. # Sales & Marketing. # Channel Management & Team Management. .My soft skills include the ability to adapt to different environments and seamlessly drive the organization towards its goals. Man management skills, systematic approach to problem solving and keenness in understanding new technologies help me in delivering results. My experience is built on a solid foundation of formal education. I am a Bachelor in Commerce & Diploma.

  • Sales Executive

    at Saregama India Ltd.

    September 1995 - June 2013

    Calcutta - West Bengal

    Maintaining top-line & bottom-line from existing accounts & achieving increased sales growth. # Ensure implementation of monthly and annual marketing strategies and drive sales initiatives to achieve budgeted business goals. # A proven track record in maintaining a network of dealer, distributor, large format stores & key account management in multiple states . # Guide and motivate the frontline sales team / channel partners towards target achievement. # Establish strong distribution networks; evaluate, appoint and build effective working relationships with business partners to increase channel satisfaction. ACHIEVEMENTS: • 90% Achievement in NSV (Net Sales Value) in financial year ending 2012-2013, best in the industry under current scenario. • Consistent 13% growth in NSV(Net sale Value) during financial year 2011-2012 over last two years. • Focused attention resulted in 10% growth in premium category audio CD & DVD .


  • Diploma in Marketing Management

    at Institute of Modern Management

    1989 - 1990 (1 year) Calcutta - West Bengal

  • B.com

    at Burdwan University

    1986 - 1988 (2 years) Calcutta - West Bengal


  • English Conversation

  • Hindi Conversation

  • Bengali Native

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