Founder, Creative Consultant at The Ideatron

* Internet and mobile pioneer
* Expert in digital campaigns, content, and branding
* Left brain data & strategy guy
* Right brain visual & verbal storyteller
* Mentor, teacher, and trainer in digital marketing & advertising
* Entrepreneur


  • Creative Consultant

    at The Ideatron

    January 2011 - at Present

    State of Queensland

    Content marketing strategies, creative direction, art direction, copywriting, and digital production. Managing large global creative teams of outsourced talent to deliver cut-through content and campaigns.

  • Founder/Creative Consultant

    at The Appalladium

    June 2011 - November 2017

    State of Queensland

    Project Dextr: a global app designed to flatten the learning curve and improve communications on smart devices. Also developing and consulting on web and mobile app projects, UX/UI, content, branding, and marketing strategies.

  • Regional Digital Creative Director

    at Enfatico/Bates Asia

    February 2007 - July 2010


    Directing an international team of 30+ creative and technical talent on the Dell B2B account globally. Digitizing and building digital marketing competence within the Bates/Enfatico advertising network across Asia & North/Central/South America.

  • Senior Copywriter & Digital Creative Consultant

    at McCann-Erickson

    December 2005 - February 2007

    State of Queensland

    Copywriting, art direction, creative direction.

  • Digital Creative Director

    at XM Asia/XM Australia

    July 1999 - May 2005


    Directing creative/technical teams to develop digital branding and marketing campaigns for multinational clients.

  • Digital Creative Consultant

    at Sundry Effects

    January 1994 - June 1999


    Creative direction, copywriting, art direction, multimedia design, UX, UI, digital audio & video production, animation, illustration, digital imaging, and publication design.


  • Certificate IV in Training & Assessment

    at Inspire Education

    2019 - 2019 (1 year) State of Queensland

  • Certificate III in Small Business Management

    at NEIS

    2011 - 2012 (1 year) State of Queensland

  • B Econ (psychology major)

    at University of Queensland

    1985 - 1988 (3 years) State of Queensland

Services offered

  • Creative Strategy, Direction, & Team Management

    * Marketing, Communications, & Branding Strategy

  • Content Creation

    * Copywriting, Editing, Scriptwriting, Storyboarding
    * Art Direction, Graphic Design & Illustration
    * Video, Animation, & Multimedia Production

  • User Experience Design

    * User Experience & Interface Design
    * Web Design
    * Mobile App Design
    * Software Application Design
    * Gamification Strategy & Game Design

  • Research, Data, and Analytics

    * Market Research Strategy & Design (quantitative & qualitative)
    * Data Processing
    * Statistical Analysis
    * Infographics

  • Teaching and Training

    * Teaching, Training, & Assessment
    * Lecturing, Tutoring, Coaching, and Mentorship
    * Curriculum and Course Design & Development
    * Subjects include:
    * Design thinking, visual communications, visual storytelling, graphic design, web design, print design, typography, illustration, animation, branding
    * Marketing, marketing for designers, digital marketing, social media marketing
    * Presentation skills, pitching for funding, pitching for new business
    Training programs for:
    * Photoshop, Illustrator, Premiere, Flash, InDesign, Dreamweaver, and HTML.


  • English Native

  • Spanish Elementary

  • Indonesian Elementary

  • German Elementary

Followers (14)

Following (13)