Experience

  • Project Marketing Manager

    at PHC Projects

    May 2011 - at Present

    State of Western Australia

    My role at PHC Project is a full-time, permanent role. The majority of the time I do long-term projects based at clients offices. These clients have included: AHG and the Department of Housing as well as smaller projects for the Department of Fisheries, Fleet Network, Pacific Finance, Easy Golf Bali among others. These projects have focused on many marketing and digital areas including: - creation, management and migration of websites. - creation of a Mobile App for AHG (iOS & Android). - creating Digital Strategies. setting national online vision & strategy for all AHG businesses; end-to-end delivery of online solutions & channels - creating & managing Social Media advertising; developing Social Media & Content Strategies - utilising Google Toolkit / Analytics to improve clients exposure & analyse user behaviour - worked with AHG Marketing nationally, ensuring development & alignment of Brand & offline marketing strategies across traditional media - managed small teams

  • Marketing Manager

    at Burrda

    May 2009 - December 2010

    Baladīyat ar Rayyān

    • Developed & managed integrated Marketing plan, including contract negotiations • Market research - products, international markets & competitors • Manage website, web analytics & brand social media, to increase customer interaction & brand loyalty • Manage brand governance & marketing materials; recommendations for pricing strategies • Manage merchandising collateral for Retailers • Manage BURRDA PR & relationship management with all sponsored Clubs (Middle East & Europe) - Created BURRDA’s tag line of ‘Challenge Yourself’, Mission Statement and 5 Values - Improved website visitors, average 204%/month, through increased brand awareness & 2910% Facebook fan member increase - Managed new website development with limited budge & timelines; creation of TVC & advertising campaign - Managed marketing & PR launch into English Football Premier League & Championship League & Rugby Union, and National Football Teams (including Belgium, Kuwait & Qatar).

  • Marketing Executive

    at Nike (Manchester United Soccer Schools)

    March 2005 - May 2009

    Manchester

    • Managed demand & creation budget • Create annual marketing plan - seasonal campaigns, focusing on sales & brand building • Key stakeholder communication - marketing & sales updates, in-depth evaluation & analysis, tracked effectiveness of PPC campaign • Launched new advertising looks & managed Creative & PR agency relationships • Work with Nike Football Sports Marketing, Media & Man Utd on promotions, advertising & key initiatives, and with UK Business Manager to decide on locations and price points for UK courses • Implemented & managed Grassroots Exhibition Stand • Approved all International Adverts & websites – advise on marketing plans for specific markets (long term - Dubai Sports City & Portugal; short term - US, Switzerland, Singapore, Canada, India & South Africa); organising corporate events through year with AIG, Budweiser & Audi • Management team - Man Utd Premier Cup, grassroots football tournament, 9000+ teams; and on UK Launch & World Skills Final events

Education

  • Professional Diploma in Digital Marketing

    at (IDM) Institute of Direct Marketing

    2010 - 2011 (1 year)

  • Professional Diploma

    at IDM

    2010 - 2011 (1 year)

  • Professional Diploma in Marketing

    at Cambridge Marketing College

    2007 - 2009 (2 years) Manchester

  • BA Hons Combined Studies

    at The University of Manchester

    1999 - 2002 (3 years) Durham

Languages

  • English Native

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