A well-qualified marketing professional over 9 years of experience in a variety of positions with responsibility for market analysis, marketing strategies, business development, sales B2C & B2B. Contribute to team and org in activities that promote innovation, sustainability & community improvement


  • BCom Marketing

    at UOW - Australia

    December 2009 - February 2015

    State of New South Wales

    In combination with my studies in Australia, I gained work experience in hospitality and education sector with performance in the following functions: • Teaching of Spanish language to students individually and in small groups using a range of methods to enhance effectiveness of learning • Design of teaching programs according student needs • A variety of duties including responsible for coordinating functions & events, private meals, maintaining high standards of food control & customer requirements • Manage customer feedback & complains • Responsible in coordinating and supervising junior staff, as well as mentoring and training new servers

  • Marketing Coordinator (Work Experience)

    at Thomas&Coffey Ltd

    March 2011 - April 2011

    State of New South Wales

    • Assisted in company marketing material for a new product of engineering design • Market research to determine specific client requirements

  • Sales & Marketing Coordinator

    at Escair SL

    May 2006 - November 2008


    • Developing marketing strategies for attracting and penetrating customer bases represented in increasing customer portfolio and revenues 12% in 2008 • Improving and developing company services, implemented digital technology for aerial photography and advertising, shortening production time 86% and decreasing costs • Maintain market research and reporting management about market trends, competitors, consumer and market prospect, essential for management making decision in expanding and development of the company • Management of client accounts B2B, assist customer requirements and build strong customer relationship, liaising with customers regarding outstanding balances and negotiating payment plans

  • Manager / Owner

    at Video & Telecommunication Pelicano

    February 2003 - December 2005


    • Experience consistent achievements with revenue growth of 300% in three years, annual sales over 100,000€ • Purchasing of supplies and maintaining monthly budgets • Developing and overseeing monthly and annual promotions • Business development and management new investment decisions such as acquiring concession with leader company in telecommunication, led for expanding our business portfolio and market competitiveness

  • Shop Manager

    at Coliseo SL

    October 1999 - November 2002

    Distrito Capital

    • Assist in marketing strategies, reduced geographical disadvantage by establishing a private transport and bring significantly amount of customers to the shop, turning in a significant increment in sales • Responsible for stock control & displays, overseeing customer´s transit & flow inside the shop to guaranty a positive customer experience while successfully promote the store products. Reduce customer purchasing time during peak season and increase merchandise rotation • Maintaining optimum performance of all staff members including individual guidance, training and employment termination (28 personnel) • Monitor and review performance of the team and individual members, including target results and action plans, volumes/contribution generated, sales outcome, customer satisfaction

  • Administration

    at Entrelibros

    January 1999 - October 1999

    Distrito Capital

    • Planning and organising of company functions • Responsible for managing data entry and inventories, which improved stock control and sales report • Book keeping & branch supplies over three branches

  • Sales Manager Assistant (Internship)

    at Monaca

    February 1998 - May 1998

    Distrito Capital

    • Mentored by sales manager in staff promotions, sales strategies and performance reports on all sales consultants

  • Product Manager

    at Mediatech

    February 1996 - December 1997

    Distrito Capital

    • Responsible for product development and positioning for a pioneer national company within the educational interactive software called “Las Aventuras de UMI” • Market analysis about competitors, positioning, consumer behaviour, potential retails & channels distribution • Sales B2B & Merchandising • Responsible for media and advertising, effectively driving product awareness & positioning campaign using TV, radio and POP • Distribution channels and build retailer relationships


  • Business & Management

    at AIPE

    2012 - 2013 (1 year) State of New South Wales

  • Bachelor of Commerce Major in Marketing

    at UOW

    2009 - 2011 (2 years) State of New South Wales

  • English for Academic Purposes

    at TAFE

    2009 - 2009 (1 year) State of New South Wales

  • Digital Photography & Photoshop

    at School of Photography Apertura

    2007 - 2007 (1 year) Distrito Capital

  • Financial Management for PYMES

    at Conindustria

    2001 - 2001 (1 year) Distrito Capital

  • Marketing Major Commercialisation

    at ISUM

    1995 - 1998 (3 years) Distrito Capital

  • General English

    at ANglia Polytechnic University

    1994 - 1994 (1 year) Cambridgeshire


  • Spanish Native

  • English Negotiation

  • Italian Conversation

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