Job description

Requirements

  • Entry level
  • No Education
  • Salary A$60,001.00 - A$80,000.00 gross per year
  • TOOWOOMBA CITY

Description

We have an exciting opportunity to join an established hospitality group, as aMarketing Coordinator. The role is based in Toowoomba, with a focus on supporting our regional venues


Vapiano is a world-wide brand withmore than 200 restaurants in32 countries.Here in Australia, we have 7 locations and are continuing our growth.


As we look to continue our growth, our regional approach will be critical.We need a full time Marketing specialist to help facilitate the regional growth strategy. Specifically the position will help to identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting the business services in order to grow sales taking into account the various locations of our venues


MAIN DUTIES:


Planning, developing and organising advertising campaigns to support sales objectives for Vapiano, including the development of email campaigns, social media content, web based advertisements, as well as print advertisements


Advising management on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting Vapiano


Coordinating the production of advertising campaigns involving specialised activities, such as artwork, copywriting, photography and media placement, within expected time-frame and budget


Analysing consumer behaviours and habits – reviewing all available data to determine customer interactions with Vapiano products and services


Investigating market trends / competitors and communicates results as they relate to the consumer and location or region


Researching potential demand and market characteristics for new products/location/service and collecting and analysing data and other statistical information to report to Vapiano management


Prepare and plan marketing material to promote marketing events and/or any upcoming conferences, trades shows, new restaurants opening etc to promote the business


Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs which fit Vapiano’s business and values


Commissioning and undertaking market research to identify market opportunities for new and existing goods and/or services


Advising on product mix, pricing, advertising and sales promotion and distribution channels


Advising on website design, layout and categorisation associated with the products and services on offer and ensure website content is up to date


Managing and advising on strategies to improve sales and marketing workflows, including the purchasing of new software, technologies and equipment for customer relations management (online review platforms i.e. reviews from customers) , tracking the efficacy of marketing campaigns (secure and produce photos and videos as needed)


Directing marketing strategy for existing restaurants and new restaurant openings


REQUIRED - Bachelor degree or higher qualification and 3 years post qualification work experience in similar field


DESIRABLE -Google analytics knowledge, Experience of using marketing software, applications & other data analytic tools, Experience with social media platforms, Demonstrated creativity, organisational skills and the ability to handle multiple projects simultaneously, Strong written and verbal communication skills

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