I am the owner of Social Marketing Solutions in Fort Collins, Colorado. Additionally, I write a weekly column for Inc. Magazine called, Entrepreneurial Intelligence. When I'm not blogging or Tweeting, I enjoy being a dad, playing tennis, and eating Mexican food. Yo hablo español.


  • Columnist

    at Inc Magazine

    May 2016 - at Present


    I write a weekly column for Inc. I write at the crossroads of marketing, social media, and entrepreneurialism.

  • Founder and CMO

    at Social Marketing Solutions

    February 2014 - at Present


    Social Marketing Solutions, LLC, (SMS) is located in historic Old Town Fort Collins, Colorado, servicing clients locally and nationally. SMS specializes in online branding utilizing today’s latest social marketing tactics to tell your brand story to potential customers, making it easier for them to find your website and purchase your products or services. We help you develop your online presence and drive engagement by using our proven social marketing techniques. Our Chief Marketing Officer, John White’s blogs have been featured on LinkedIn Pulse 60 times in Social Media, LinkedIn Tips, and Marketing and Advertising, and more. John’s blogs have topped the charts on LinkedIn Pulse 3 times with over 1.6 million views. Contact us to hire John as a writer to tell your brand story or to have him coach you.

  • Social Media Director - USA

    at beBee

    March 2016 - December 2017


    As Social Marketing Director at beBee, My main responsibility is to help grow beBee on a global level via promotional activities and interacting with users on social media worldwide I am responsible for both the strategy and execution of the English-speaking social media accounts. Additionally, I help coordinate and manage the beBee Brand Ambassador program.


  • MBA (Marketing)

    at Regis University

    2013 - 2015 (2 years)

Services offered

  • Social Media Marketing and Management

    Let us help you craft your brand story in a compelling way and bring it to market via social media. Many companies either lack the time, resources, or expertise necessary to use social media effectively in their marketing to generate leads.

    Our Process:

    We take a consultative approach to understanding your company’s goals, culture, and brand. After a complete evaluation of your company and needs assessment, we will make a recommendation that will give you the maximum impact for your budget.

    Our Goals:

    We are the experts that will handle your social marketing so that your time is spent doing what you are an expert in. We aim to provide your company with increased web traffic and leads. Our proven methods will enable more customers to discover your business.

  • Blogging

    Are you struggling to get results and achieve an ROI with your blog? Let us help! Many of our clients are regularly featured on LinkedIn Pulse and receive thousands of views on their blog.

    With Blog Booster, we will develop a customized promotional strategy for your blog to help you reach your target audience and boost your results. Here’s how we do it:

    -Pre-post planning session to identify target audience
    -We share your post to our social media community of 100,000
    -Deliver your post to strategic groups, communities, and feeds across social media

  • Social Media Coaching

    Are you struggling to develop an effective strategy for your business on social media? Is your Twitter network stagnant? Maybe you would like help getting more engagement on your blogs? We offer 1 on 1 training social media training for entrepreneurs, business owners, sales professionals, real estate agents, writers, and more.


  • Spanish Negotiation

  • English Native

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