I am a husband and a father. I am a believer in work/life integration. I am an author, a professional writer and branding consultant who also writes about everyday events. I try always to maintain a childlike sense of wonder and curiosity. I sometimes succeed. I always keep coming back for more.
Vice President, Chief Marketing Officer
at Wake Up Kate Marketing
February 2019 - at Present
Marketing is changing Virtually every product is commoditized and it's more challenging than ever to engage and build value, trust and loyalty with people. Talk to us about how we can bring relevant and purposeful change to your marketing programs. Get off the script and break out of category norms Our clients, for whom we provide integrated creative marketing, bring us on board as outsourced marketers from whom they gain: Purposeful Brands: Brands that stand for something bigger than the products and services they sell Personalized Marketing: Differentiated ideas that increase engagement and compel action Trusted Advisors: Insight and counsel well beyond tactics and process
at Don Kerr Writes
February 2003 - at Present
Independent branding, marketing communications, copywriting, and business consulting. Clients include - Torly’s Smart Floors; Pigeon Branding & Design; Look Good Feel Better Foundation; EarthFresh Foods Inc., Château des Charmes, McDonald's, DHL Express, Pep Boys Auto, Perennial Design Inc., Children's Technology Workshop, Royal Canadian Mint, Chartwell Retirement, Fish Out of Water Design, Cossette, R J Reynolds, Orange Keel Design & Branding, Riverstone Branding.
at Watt International
March 1998 - November 2002
General management of Watt’s largest practice specializing in consumer brands, retail strategy, and brand development. Managed a team of 130 (Creative Services [Design & Production], Client Services and Operations) located in Toronto, Dallas Fort-Worth, and Pleasanton, California. Senior level strategist liaising with Watt’s practices in Toronto and Leeds, UK. Senior level client contact with all clients including Wal-Mart, Safeway, Cott Beverages, Smart & Final, Pharmasave, RadioShack, Canada Bread, Bakor, and CVS.
at Mt. Allison University
1974 - 1977 (3 years) New Brunswick
Brand Clarity™ is a flexible brand and brainstorming exercise designed to uncover the most relevant and compelling story for a product, company, or individual. It enables you to make a critical emotional connection with your stakeholders.
Using a variety of brainstorming tools and exercises the objective of the session is to bring clarity to confusion, simplicity to complexity, and new thinking to conventional thought.
The outcome is the creation of relevant, actionable ideas which will form a viable, reliable foundation for strategic communications enhancing your ability to create an emotional connection with target consumers. You will come to understand and bring clarity to your brand and your story.
Copywriting & Brand Consulting
A brand creation, development and marketing communications consultant, I apply 30-years of relevant experience to creating powerful connections between corporations and their customers. My work is founded upon establishing a compelling emotional connection between the brand and its stakeholders revolving around the three principles of effective brand expression: Clarity. Simplicity. Wit.
Knowledge and keywords