Serial Entrepreneur and Investor. Founding, building and managing my own companies from 1993 to date in the areas of marketing and online business. Over 22 years of experience managing from start-ups to consolidated multinational corporations. Pioneer in online business from 1996.


  • Co-Founder and Chairman

    at beBee

    January 2016 - at Present


    Chairman of beBee, the Collaborative Professional Network www.

  • CoFounder and CEO

    at Media Response

    January 2008 - December 2015


    Founder and CEO Media Response 2008 – 2015 Madrid Media Response is a cross channel digital advertising company focusing in Spanish and Portuguese speaking countries and offering digital advertising solutions to Fortune 500 brands across key marketing channels -- display, video, email, programmatic buying and mobile -- on all devices. This gives advertisers and publishers a one-stop shop for all their digital advertising needs. Media Response is present in 9 countries (Spain, Portugal, USA, Mexico, Brazil, Colombia, Peru, Chile and Argentina) with 200 employees. Group Companies Hotwords (contextual Display), Webzodes (video and webseries), Efficient Target (programmatic buying), Canalmail (email marketing) Efficient Mobile (Mobile Advertising)

  • Cofounder and CEO

    at Canalmail

    January 2000 - February 2008


    From 2000 to 2015 Founder and CEO of Canalmail, the Number 1 email marketing specialist with offices in Madrid, Lisbon and Mexico DF. Canalmail was successfully sold to Media Response in 2008 through a secondary buy out transaction. Former investors 3i and TALDE made 3x return on the investment.

  • Founder and CEO

    at Mixmail

    August 1996 - August 1999


    Mixmail was the first and biggest free web based email service in Spanish language. Successfully sold to Jazztel, the Spanish IBEX35 Telco, in 1999.

  • Founder and CEO

    at Issna Assessores de Marketing

    March 1993 - August 1996


    Number one direct marketing and sales house in Portugal. Successfully sold in 1996.


  • INEF

    at Basque Country University

    1989 - 1993 (4 years) Araba


  • Spanish Native

  • Basque Negotiation

  • English Negotiation

  • Italian Elementary

  • Portuguese Negotiation

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