Coats plc September 2010 - at Present■ Sept/2010-Present
Coats plc - China(www.coats.com)
/ The biggest thread maker in the world Title: Business development in Specialty* department
*Sell threads except for garments such as for shoes, bags and automotive use. Shoes sector is the biggest
I am responsible for developing new business, which relates to Japanese customers mainly. I talk with brand, with OEM factory in order to sell threads. My main mission is to develop the new account or restore the account. I developed Asics, Mizuno, Yonex accounts. From 2014 Sept, I started to be in charge of non-Japanese brands.
Workplace : China, business trip to Japan Clients : Japanese sports brand, Japanese car brands etc
Daiko advertising Co.,Ltd. (http://www.daiko-gz.com) / Japanese advertising agency
I was responsible for giving the solution to the clients with advertising. I worked under the Japanese boss who is not able to speak Chinese and with all the Chinese coworkers who cannot speak any English and Japanese. The customers are Japanese. Advertising includes store promotions, web promotions, and event promotions (No TV commercials). Annual sales: around US$ 1 million as Team.
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Workplace : China Clients : Panasonic
I succeeded in getting Bill board ad of VIERA near Pudong airport (US$325,000) ・
I succeeded in getting the project of organizing the Panasonic booth in the exhibition at
Sinoces(China Consumer Electronics Show)
Japanese advertising agency
I was responsible for giving the solution to the clients with the several ways of advertising. I figure out what kinds of problems the clients have, and then I give them the proposal of integrated promotion plan including TV commercial, web, event promotions with the help from strategic planner, creative director and art director. We choose the types of advertising based on its purpose and goal.
Workplace: Tokyo, Japan
Daiwabo co.,Ltd, Tokyo (http://www.daiwabo.co.jp/)
Japanese garment manufacturer
I was in part of the team responsible for sales and planning strategies to promote sales
Workplace : Tokyo(Japan) Client : Major retailors
Outline of the task:
I sell the Men’s underwear and Pajamas for the Japanese market, which are produced at our own factories in Indonesia and China. The annual amount of sales is 15 million US$ in total in team.