• Independant Consultant - Marketing Efficiency

    at Old Mutual

    May 2016 - at Present


    Responsible for establishing, developing and leading a Marketing Efficiency and Marketing Effectiveness Framework and Dashboard for Old Mutual South Africa and Emerging Markets. The goal of the Marketing Effectiveness framework achieve effectiveness and efficiency of the marketing strategy, maximize marketing spend and report on the business impact. The measurement of impact can vary from overall brand awareness, revenue (Lead generation), customer life time value, customer acquisitions and many more. Improving Marketing Efforts to align with business strategy and objectives. Create a common set of marketing metrics with targets and data to support the objectives. Measure the quality, effectiveness and efficiency of marketing activities (campaigns, events, sponsorship, digital, operations) to achieve objectives

  • Owner and Founder

    at Anelke Consulting and Design

    October 2015 - at Present


    Anelke Consulting & Designs collaborate with organisations and individuals to design and implement Marketing Strategies and Plans, Marketing Efficiency and Effectiveness Frameworks as well as Connected Sales and Marketing Programs, Data Governance and Data Privacy to name a few. Further to Marketing consulting, the company also take part in social responsibility programs focused on women empowerment, skills development and entrepreneurship through sewing and mentoring workshop. Women, recycling and culture diversity is close to our hearts and manifest itself through handcrafts - specifically designing and sewing of clothes and home decor.

  • Chief Operations Officer

    at Take Answers

    April 2017 - October 2017


    Chief Operations Officer for Take Answers. Take Answers is the first global consultancy app, that serves Entrepreneurs, SME's and Startups around the word. This video illustrates the experience between the experts and the clients during a consultation session www.takeanswers.com

  • Middle East and Africa Privacy Lead

    at Microsoft

    May 2014 - February 2016


    Responsible for establishing, developing and leading Privacy program for MEA focused on Sales and Marketing data privacy, regional governance, Privacy risk management, analysis and response to market and regulatory trends and evolution of marketing and sales related policies and standards in the region. o Identified and developed Privacy by Design, Privacy as a Service programs and processes that got implemented not only in MEA but World wide o Lead and conducted regional sales and marketing awareness and topic based training to more than 65% of the MEA Sales and Marketing organization o Covered more than 1500 Privacy requests

  • Marketing Go to Market Lead

    at Microsoft

    July 2013 - April 2014


    Responsible for development, alignment and execution of Go-to-Market strategy for Microsoft South Africa. Leading the Marketing strategy and execution. Planning and management of budget. Development and management of marketing operations and marketing communication execution across all business groups and sales segments. Review, lead and managed marketing performance measurement, ROI and operation efficiency. Lead and managed database acquisition and maintenance efforts as well data analytics, gap analysis and targeting models supporting the business and marketing priorities.Lead Marketing planning and execution.Lead Budget planning and manage budget - 5% various to budget at all times.GREEN marketing performance scorecard .Creation of Sales and Marketing Dashboard that was for executive and detailed summaries.Creation of pipeline with more than 68% conversion rate on data prospects.Awarded Top 20 Talent award.Awarded Woman in Leadership of the year award as part of a nominated program


  • B Home Economics

    at North West Univercity

    1995 - 1998 (3 years) Gauteng

Services offered

  • Consulting

    Marketing Strategies and Plans, Marketing Efficiency and Effectiveness Frameworks as well as Connected Sales and Marketing Programs, Data Governance and Data Privacy to name a few.


  • Afrikaans Native

  • English Native

  • Arabic Elementary

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