My online portfolio may be viewed on http://www.azrylali.com
I’m a marketing and communications executive, with 2 years of experience under my belt; I specialise in branding, content creation, digital marketing and corporate communications.
Marketing and Communications Executive
Realys July 2015 - at PresentUpdates company’s capability profile on a monthly basis for the Business Development team. Heavily involved during pre-tender till project award stage, as well as project completion. For pre-tender till project award stages, proposal documents are consolidated to respond directly to the RFP or client’s brief, and presentations are prepared for client interviews. Project completion is followed through with the production of Operation & Maintenance Manuals, coordinating project photography, producing video interviews of client feedback, writing of case studies, as well as releasing of announcements internally and externally via email and social media platforms respectively.
Realys October 2014 - July 2015I started off in Realys as an Administrative Assistant before being promoted to be a Marketing & Communications Executive. As it was mainly a client-facing role, I was hired based on the fact that I had an extensive experience in customer service. I was required to provide a warm welcome to visitors and answer telephone calls on a daily basis. As I got accustomed to the culture, I began to take the initiative in finding ad hoc tasks to challenge my capabilities. Some of them include:
• Consolidating tender proposals; integrated the commercial and design proposals together with the use of Adobe InDesign.
• Preparing trade certificates to ensure prompt payment to suppliers and vendors.
• Preparing purchase orders for issuance to trade contractors, upon receiving quotations.
• Providing IT support to fellow colleagues, effectively decreasing the need to call the IT department for any issues faced, 90% of the time.
The Lab SG September 2014 - July 2015The Lab is a café whose menu and environment is inspired by the "Breaking Bad" television series. I assisted the founders by providing marketing support in terms of deliverables and handling social media activities as well as setting up of the physical store; this involved registering the company, applying for government grants as well as getting licenses approved. Apart from that, I also provided operational support, both in-store and during events, whenever the customer service team lacks the manpower.
Sales & Marketing Executive
I am... Cafe November 2013 - September 2014Handled the marketing for the café; updating various social media feeds, liaising with potential clients/partners to create collaborations, designed collaterals, came up with new promotions for the café as well as addressing sales and marketing enquiries. Day to day tasks included running operations, delivering excellent customer service, performing service recovery and supervising floor staffs.
Administrative Support Assistant
Singapore Armed Forces November 2011 - November 2013Monitored the leave and absences as well as updated the background information of more than 300 servicemen with the combined use of SAP Netweaver, Microsoft Office and Open Office software.
Managed the welfare of the servicemen through handing out newborn gift hampers, hospital hampers, wreaths as well as keeping track of every serviceman's years of service.
Took on adhoc projects such as designing the unit t-shirt with the use of Adobe Illustrator.
Starbucks January 2009 - June 2011Learnt the techniques of upselling and improved on communication skills, helping to reach a sales target of $6000 every weekday and up to $8000 during weekends and public holiday. Due to this, I was often assigned to be at the Point-of-Sale (POS) Counter for my shifts.
Was required to deliver the utmost best in customer service so as to increase a recurring customer base; I often recall the names and orders of our returning customers, which helped in expediting the line and reducing the waiting time for other customers.
Diploma in Mass Communication
Kaplan Higher Education Institute
2012 - 2013
(1 year) Singapore
GCE 'O' Levels
East Spring Secondary School
2005 - 2008
(3 years) Singapore