Experience

  • Key Account Manager

    at International Breweries Plc

    February 2018 - at Present

    Oyo State

    Key account management. Reduced distributors’ debt profile by 40% Volume and Market share growth from 41% to 59% within the assigned Territory. Appointment of 6 new distributors (cash customers) in assigned territory to cover up for gaps and increase volume growth. Health check analysis of the various accounts, making sure Distributors contributes 40% in terms of fund to the business from zero contribution. Route to Market development of the accounts. Management of 8 Dbs Van sales Man and 5 Local Area Reps. Warehouse management. Proper stocking and stacking of brands to avoid defects and expiration (FEFO) and also to avoid Out Of Stock (OOS) situation. Price Compliance monitoring. Communication of Price through posters, messages. In-store promotion execution and monitoring. Communication of promotions to Bulk buyers and retailers, monitoring the effectiveness through buy back and repurchase. Minimize diversion of fund by credit customers through proper stock evaluation

  • Business Development Representative

    at International Breweries Plc

    April 2014 - January 2018

    Oyo State

    - Retail market development, putting our brands in the heart of consumers through numeric distribution and perfect in trade execution (6 steps to brand integrity). - Chiller management and brand assortment. - Key account management - Redistribution activities. Closing the gap to avoid out of stock (OOS) situation - Monitoring and reporting competition activities in trade promptly. - Volume and Market share growth. - Building good relationship with customers and consumers with the effective use of the Sales drivers. - New Market development, I was part of the team that open up Ogun state market to International Breweries brands facing stiff competition from the market leader.

  • Sales Team Manager

    at J. Ogungbola and sons

    June 2013 - March 2014

    Oyo State

    - Retail market development - Manage outstation branches - Monitor and develop van salesmen

  • Sales Executive

    at Nigerian Breweries Plc

    May 2012 - April 2013

    Oyo State

    Manage distributors’ account Developing distributors short term business plan and also monitor/manage credit space of customers using various accounting parameters. Ensure availability and proper mix of all brands at the retail and distributors’ warehouse. Sell in the slow lines and ensure retailers buy the brand Visit retail outlets (make calls) to ensure availability of all brands and also help the retailers grow their business. Carry out any promotions, programmes as may be decided by the organization or me at any point in time. ‘Trade Marketing’ Daily reporting of stock at the distributors’ outlets (take stock) and rendering other reports as may be desired by the organization. Managing a whole territory as assigned to me and making sure everything works according to company policies Grew market share in my territory to 51% from 42% Development of retail trade through effective management of van salesman Gathering market intelligence and monitoring market trend

  • Field Brand Ambassador

    at British America Tobacco

    October 2010 - December 2010

    Lagos State

    Promoting and advertising the new brand Paul Mall to consumers and Retailers Running activation on the brand Rewarding loyal Consumers Pasting posters, buntings and stickers Sales to meet up daily depletion target

Education

  • MBA

    at Ajayi Crowther University

    2017 - 2019 (2 years) Oyo State

  • Graduate member

    at National Institute Of Marketing Of Nigeria

    2003 - 2009 (6 years) Lagos State

  • B.Sc

    at University of Ilorin

    2003 - 2007 (4 years) Kwara State

Languages

  • English Negotiation

Hives