• Brand Manager

    at Magrudy Entreprise L.L.C

    August 2018 - August 2019


    Magrudy was established since 1975 in UAE. It is a family owned business which are leaders in retail and distribution for Education (Books, textbooks, stationery, toys, gifts). • Develop a new business plan (for Kusmi Tea, Tobi Tobin, SkinCode) in both Local market and travel retail – targeting high potential clients, making presentations and developing materials to reach these clients. • Identify business risks and opportunities through the analysis of information and results. • Negotiate margin and pricing with vendors and ensure delivery arrangements with Suppliers/Vendors within the budget. • Prepare the marketing calendar for the brands with a coordination of the management and the vendors. • Participate in the recruitment and staff selection process. • Maintain a clean, professional and safe working environment. • Analyse the sales achievement on monthly basis and take appropriate decision to improve them • Keep an eye on the operational budget.

  • TR Regional Account Manager

    at Creation Alexander Miya

    January 2017 - July 2018


    Création is the exclusive Middle East Duty-Free distributor for the prestigious and top selling fragrances of Mont Blanc, Van Cleef & Arpels, S.T. Dupont, Dunhill, amongst others, and has for many years supplied the Duty-Free retail in the Middle East region. • Handle a wide portfolio of luxury perfumes brands. • Manage all Middle East & North Africa Travel Retail shops (Dubai Duty Free, QATAR Duty Free, Beirut ...) and Airlines (Emirates Airlines, Saudia Airlines, Etihad, MEA…) • Regular market visits to countries in the region in order to insure Correct merchandising/Visuals as per the brand guidelines/Focus & planograms • Develop the business by openings new POS or listing new items. • Strong contacts and frequent follow ups with main regional chains. • Recruit and train of Beauty Assistants (BAs) on merchandising and promotional activities. • Set sales targets for the BAs and track the sales vs. targets • Plan & maximize the sales & profit contribution of the brands

  • Senior Business Development Engineer

    at Mada Group

    January 2013 - December 2016


    Mada is a leading telecommunications provider offering high-quality international voice, wireless broadband, and communications network services to mobile operators around the world. • Plan WIMAX Networks all over Lebanon. • Prepare technical requirements for RFP/RFQ related to network vendors. • Contract negotiation for site acquisitions. • Support management with the technical decision process when evaluating vendors and solutions • Contribute to monthly sales target related to customer-provided equipment. • Assist sales Team in deal negotiation and contract closure.

  • Account Manager

    at Mada Group

    June 2007 - December 2012


    • Negotiate with global products vendors, voice carriers, ISPs, fiber optic and satellite links providers. • Coordinate on daily basis with customers and suppliers’ wholesales minutes trading related to small and medium accounts. • Plan and control TDM and IP interconnection projects with different international carriers.


  • B.E

    at USEK

    2001 - 2007 (6 years) Beyrouth


  • Arabic Native