Experience

  • Independent Marketing Consultant

    at Self-Employed/Freelance

    February 2019 - at Present

    Gauteng

    As a freelance marketing consultant, 2019 work experience has involved the below: 1. Unilever Beauty & Personal Care Marketing Manager, South East Africa (Feb-Jul’19). Contract role responsible for delivering on short term business KPIs for the division. • Overseeing financial growth and health of the Profit & Loss across the regional cluster. • Overseeing Brand Strategic Planning into Operational Execution on time, in full with in-country trade teams. 2. Unilever BPC Experimentation Lab Project Lead (Aug-Sep’19). • Piloting and Implementing a new way of working which focused on integrating the “Lean like a StartUp” principles to fast track disruptive, innovation ideas. • Led a cross functional project team accountable to the Divisional VP. 3. Strategic Consultant to Small & Medium Marketing based Enterprises (Ongoing). • Providing strategic guidance and capability support to marketing led black businesses with challenges or ambitions to scale operations.

  • Skin Care Marketing Manager Unilever SA

    at Unilever South Africa

    January 2017 - December 2018

    Province of KwaZulu-Natal

    Oversee the development of strategy and execution of local brand marketing plans for Vaseline Petroleum Jelly, Vaseline Female, Vaseline Men, Dawn Female, Dawn Men and Dove Female skin care brands: 1. Overseeing financial growth and the general health of the Profit & Loss in line with intended business ambition and forecast for ALL Brands in the category. 2. As a member of the Personal Care Business Leadership Team accountable for the Hand & Body category in Local Board & Global Country forums. 3. Ensure all brands have a clear Brand Architecture, Category Role and Market Positioning. Liaising with global teams to put in place 18month Roadmaps & Toolkits. 4. Ensuring each brand is resourced and has a clear executional plan aligned across cross functional project teams. 5. Leading a core marketing team with a Brand Manager, Junior Brand Manager and two Assistants. Extended team included the cross-category teams and Agencies.

  • Senior Brand Manager, Deodorants Unilever SA

    at Unilever South Africa

    January 2016 - January 2017

    Province of KwaZulu-Natal

    Oversee the development of brand strategy into local execution plans for Shield and Dove. The team consists of a junior manager and 3 assistant brand managers. 1. Lead cross category brand campaigns & projects developed to meet specific business goals and targets that addressed current equity and operational challenges - Double digit growth on Dove Deo versus the previous year. 2. Overseeing the execution of Shield Motionsense Technology Campaign which was nominated for three awards at the Loeries & MMA awards. 3. Played the role of acting Marketing Manager for the last half of 2016 in the absence of replacement for the previous lead.

  • Global Shopper Marketing Manager - Walmart, Unilever USA

    at Unilever North America

    September 2014 - January 2016

    New Jersey

    International assignment to Unilever North America involving global Joint Business initiatives with Walmart across 10 international markets based in Arkansas & New Jersey. 1. Dove Masterbrand Shopper Campaign – Responsibility was to develop a shopper campaign program for #1 Unilever brand in Walmart USA, Dove. Final plan leveraged Store Proximity led digital and Community Sustainability comms to outgrow non-participating stores. 2. Walmart Digital Targeting Pilot – Led a Project team tasked to pilot the new Walmart WMX platform. The platform was developed to provide efficient & effective ad Targeting, Optimization & Measurement capability across online & in-store shopping in Walmart accountable to the US leadership. 3. Supermarket Channel Strategy Champion – Leveraged my previous Channel development strategy experience to provide guidance to US Shopper Marketing supermarket growth initiatives.

  • Customer Marketing Manager, Informal Trade, Unilever South Africa

    at Unilever South Africa

    May 2011 - August 2014

    Province of KwaZulu-Natal

    First professional managerial role which involved: 1. Leading a team of 4 individuals to develop and implement shopper marketing campaigns across all Unilever categories with an Independent Trade bias. 2. Formulating Differentiated Channel Brand Plans and overseeing the implementation through Unilever’s route to market network. 3. Developing Insight Driven Trader/Shopper Programs tasked to tap into “Bottom of the Pyramid” opportunity and to support Unilever’s newly launched exclusive distributor program. 4. Drive Shopper Marketing Capability Building across the South Africa business by Localizing global strategy, conducting internal Upskilling sessions and developing new ways of working

  • Graduate Marketing Assistant

    at Unilever South Africa

    January 2008 - July 2011

    Province of KwaZulu-Natal

    Early Professional Work Experience: • Jan 2010 to Jul 2011 Shopper Marketing Assistant - Spar • Dec 2008 to Dec 2010 Senior Brand Building Assistant - Stork, Rama, Flora • Jan 2008 to Nov 2008 Brand Building Assistant Brand Manager – OMO, Surf

Education

  • BBusSci (Marketing)

    at University of Cape Town

    2004 - 2008 (4 years) Province of the Western Cape

  • GCSE A & O levels

    at Milton High School

    1996 - 2002 (6 years) Bulawayo Province

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