Experience

  • Senior Brand Marketing Manager

    at KFC

    February 2018 - at Present

    İstanbul

    - Product development, concept creation, corporate brand management and 360-degree consumer communication. - Responsible for growth, transaction and profitability with P/L and financials management. - Developing QSR market by increasing consumption via exploiting consumer preferences with brand communication. - Responsible for planning and executing new corporate brand positioning for KFC Turkey in-line with MENA region. - Managing a big budgeted pricing consultancy project with Simon-Kusher Partners Company in order to create deeper levels of portfolio pricing via understanding consumer price thresholds. - Managing and coaching marketing team - Executing first-in-market marketing campaigns like launching the first programmatic communication campaign in Turkey.

  • Marketing Manager

    at CP FOODS TURKEY

    March 2015 - February 2018

    İstanbul

    - Acted as head of marketing and directly reporting to country president. - Responsible from multi-category chicken products’ innovation, new product development, intensive consumer research, R&D, new concept creation, category management and 360 degree consumer communication, doubled with corporate brand building. - Responsible from the repositioning and total umbrella brand communication of CP; shot various TV ads, high budgeted PR jingles with famous Turkish singer, multiple digital viral campaigns. - Responsible from all the trade marketing, including profitability with full P/L and financials management. - Achieved a successful business turnaround for two categories, which had sustainable loss in past several years, ending in positive profit both in GM and NP level. - Responsible for widening the market by increasing chicken consumption via exploiting main research proven consumer occasions of picnic season, Ramadan, back to school, new year and occasional opportunities.

  • Brand Manager

    at MARS FOODS

    April 2012 - March 2015

    İstanbul

    - Responsible for the mid/long term portfolio strategy building, new launches, innovations and integrated (ATL/BTL/OOH/Digital...) marketing activities of chocolate category: Snickers - Açken Sen Sen Değilsin (You Are Not You When You Are Hungry), Twix, Bounty, Milky Way, Mars, M&M’s - Full responsibility on Twix Turkey 360 degree launch (Which one will you eat first?..)(Nov'12) Full responsibility on Twix Turkey 360 degree re-launch (Right Twix, Left Twix.. Pick A Side..) (May'13) - Achieved triple digit net sales growth %, double digit numeric distribution growth % and as well as five times market share increase for Twix brand. - Responsible for the whole marketing and consumer insight projects of chocolate category, as well as total media buying.

  • Senior Asst. Brand Manager

    at KRAFT FOODS

    September 2011 - April 2012

    İstanbul

    (I left Kraft because salted snacks business was sold to a local company-Doğuş Çay) - Responsible for the whole ATL/BTL marketing activities of salted snacks business. (Patos, Cipso, Çerezos) - Responsible for re-positioning brands via creating brand emotional/benefit ladders. - Responsible for the high budgeted national promotions in salted snacks category. - Responsible for guiding the R&D department in the factory in order to introduce new products/flavours (from scratch) to Turkish salted snacks market. - Execute high budgeted 360 degree relaunch of Patos with Pamela Anderson. - Repositioned and revitalized whole brand positioning of Cipso and Çerezos, with new 360 brand communication for Cipso.

  • Asst. Product Manager

    at COCA-COLA

    March 2008 - September 2011

    İstanbul

    - Responsible for all the marketing of Sparkling Brands Portfolio (Coca-Cola, Zero, Light, Fanta, Sprite, Schweppes) - Responsible for designing and executing all consumer based and tailor-made marketing campaigns in modern channel using appropriate “Shopper Marketing” researches, in traditional channel and in on-premise channel. - Responsible for supervising formula improvements with respect to taste researches of brands in association with the supply chain and production department. - Responsible for managing the marketing assets of Coca-Cola such as Formula-1 Global Sponsorship. - Working with McKinsey Company, re-segmenting all traditional channel customers - Executed first in Coca-Cola Turkey history shopping mall national promotions for umbrella brand. - Executed first in Coca-Cola Turkey history low tier category product of Sensun 200 ml @ 25 Krş. - Executed first in Coca-Cola Turkey history customer segmentation project and created Picture of Success for route to market.

Education

  • MBA

    at Sabanci University

    2005 - 2007 (2 years) İstanbul

  • Computer Engineering

    at Bilkent University

    2001 - 2005 (4 years) İstanbul

  • Mathematics

    at TED Ankara College

    1991 - 2001 (10 years) İstanbul

Languages

  • English Native

  • Turkish Native

  • German Elementary

Hives