Category Brand Manager
at Solen Cikolata
February 2019 - at Present
Leading and managing all ATL/BTL marketing activities with other departments and third parties. Cooperating with sales team for execution of the brands’ priorities and distribution strategies. Preparing the strategic marketing/business plan; positioning, unique selling proposition, package adaptation, technical processes and communications plan. Determine and execute necessary marketing actions to provide revenue growth for the brands. Coordinating new product launches in related category.
at Saat ve Saat
September 2017 - September 2018
Strong cooperation with Movado Luxury Group and Time Management Services global teams. Developing and maintaining current retailers’ network over the country by leading sales team. Preparing monthly orders and leading importing process. Developing marketing plans and marketing communications by coaching an assistant brand manager. Develop and prepare(with the assistance of ABM) and deliver briefs to agencies according to objectives of the brands. Working closely with sales and other departments both formally and informally to ensure they understand and are committed to brand objectives and that promotional and other marketing activities are proper and effective to achieve budgeted volume. Control all aspects of brands absolute and relative performance(volume, share, profit, distribution, pricing, product, image, promotion) historically and vs competition and propose corrective actions where necessary to achieve objectives.
Area Category Manager
at Hayat Kimya
June 2016 - December 2016
Determine marketing strategies and execute for all brands (Molfix, Bingo, Molped, Papia, Familia) in Africa region. Determine and allocate marketing budgets for all countries according to given strategies and manage all ATL and BTL activities. Discover opportunities for all brands in foreign markets and determine country or new category penetration strategies. Determine and execute necessary marketing actions to provide revenue growth in current markets.
at Anadolu Efes
June 2011 - March 2016
at Istanbul Technical University
2006 - 2010 (4 years) İstanbul