Passionate experience developer, specialized in marketing communication, retail, brand activation & events. As a goal oriented multitasker, I love bringing out the best in people.


  • account & production manager

    at Innerworkings

    May 2015 - at Present


    Account & Production Manager FraBenelux, DACH & Nordic: current - Making marketing happen for Pharma (Sanofi/Novartis) & FMCG clients by developping compelling POS, (digital) signage, events, print & goodies Eg. Benelux launch 'my blu' september 2019 - Building relationship and liaising with clients at senior level

  • Trade marketing manager

    at Telenet

    August 2009 - November 2014


    - Streamlining retail communications (digital tv/internet/mobile/telco) - Development & roll out of innovative store concepts and campaigns - Creation of appealing sales events, merchandising and Brand Activation - Managing the retail marketing budget

  • Trade marketing Manager Northern Europe

    at Playmobil

    January 2007 - August 2009


    - Setting up win win partnerships (events in shopping malls, museums,..) - Playful communication (Mailings, PR and retail newsletters, catalogue) - Maximising store visibility (shop in shops, shopping windows,….)

  • Production Manager Brand activations

    at Demonstrate

    March 2004 - January 2007


    - Realising state of the art nightlife, event- and retail activations for leading brands (Eg. Coca Cola, Diageo, Inbev, Kraft, Armani....) - Budget management, sourcing, production planning, purchasing - Supervision of large installations (eg. Events / festival stands etc)


  • Commercial sciences / marketing management

    at CTL Hogent

    1997 - 2002 (5 years) Flanders