• Content Specialist

    at Electrolux

    October 2016 - at Present


    Agency onboarding and management to ensure projects get delivered on brand and on time. Building processes to work together with the webshop team, using check points, content packages, photobox solution and systems integration to ensure commercial impact. Content brainstorming, planning and execution for products of different categories (ovens, hobs..) taking into account the brand guidelines, target audience and channels, and leading the discussion with all stakeholders involved. Creative and art direction of picture and video productions of our main brands across Europe (Electrolux, AEG and Zanussi), for product launches and online campaigns. Establishing a blueprint together with loyalty team on content support needed for post-purchase phase to ensure 10x experiences.


  • Marketing

    at ISCAE

    2011 - 2014 (3 years) Région du Grand Casablanca