Experience

  • Creative Lead and Account Director

    at Arcade

    May 2016 - at Present

    Provincia de San José

    Creative direction for more than 20 different projects, ranging from brand creation, B2B software, apps, websites and BTL strategies and tactics. Generated a double digit growth in the annual billing percentage by leading the company's change process regarding it's new direction: from being a company that mainly produced web sites for entrepreneurs to become a technology company focused on creating digital experiences and B2B software for international and national companies.

  • Account Director

    at Atelier Diseño & Tecnologí­a

    August 2012 - May 2016

    Provincia de San José

    Lead the creation of the company's brand and the sales strategy for it's introduction to the Costa Rican market achieving a steady growth during it's early stages by acquiring and developing an average of 16 projects per year. Managed the production of campaigns – from briefing designers and copywriters, to managing budgets for brands like Romero Estilo, CR Property Hunters, Agromec, Abonos Superior, Innova Plant y Destinos TV.

  • Head of Digital

    at TBWA Costa Rica

    May 2011 - August 2012

    Provincia de San José

    Responsible for the project management and creative direction of the agency's digital group. Supervising every aspect of the company's proposals regarding the marketing campaigns for clients like Scotiabank, Tiendas Universal and Nissan, among others. Lead the growth of the digital team, evolving from managing social media accounts to deploying fully integrated digital strategies for our clients marketing campaigns, from social media to the development of big scale digital platforms. As a result, we consistently increased the agency's revenues through digital media and consolidated digital team within the agency. See less

  • Copywriter

    at Garnier BBDO

    June 2009 - November 2010

    Provincia de San José

    Copywriting and creativity for ATL, BTL and Digital marketing campaign tactics for brands such as Imperial, JW Marriott, Durex, Toyota, Pizza Hut, FIFCO Racsa, Multiplaza and Sardimar. Developed the strategy and management for the first social media accounts for Cerveza Imperial & JW Marriott in the north american market. Managed Taco Bell's highly successful marketing campaign: "Amo los Lunes". The companies first social media content on twitter, focused on increasing the company's sales on Mondays, a goal that was achieved by increasing sales by 300%, making it one of the most successful campaigns to the day

  • English Teacher

    at Intensa Language Institute

    January 2007 - January 2009

    Provincia de San José

    Teaching english as a second language for more than 15 classes in a period of two years.

Education

  • Strategic Planning Communication and Media Studies

    at Think Campus

    2018 - 2018 (1 year)

  • Advertising Bachelor's Degree

    at Universidad Latina

    2008 - 2011 (3 years) Provincia de San José

Languages

  • Spanish Native

  • English Negotiation

Hives