With over 10 years of work experience in Dubai, I have an in-depth understanding of the market and am able to work efficiently in today's rapidly changing environment with strong time-management skills, awareness of cultural diversity and a keen ability to analyse the marketing challenge at hand.


  • Assistant Marketing Communications Manager

    at Jumeirah

    April 2016 - July 2019


    Responsible for marketing communications and branding for signature and upscale casual dining brands varying across different cuisines. Key responsibilities include; - Brand positioning and management of each restaurant keeping in line with their individual and unique concepts and ensuring this is maintained across every channel of communication - Marketing communication planning, strategy and implementation - Managing relationships with internal and external partners - Development and execution of annual marketing calendar - Collateral management - CRM & customer database management - Content production for websites, social media, collateral, PR and internal communications - Event management - Project and campaign management - Market research for analysis, competition and trends

  • Senior Marketing Executive

    at Emirates Leisure Retail

    July 2010 - September 2014


    Responsibility for assisting in the strategic & tactical marketing communications and branding for casual restaurants and bar concepts of the Emirates Group. Responsibilities included; - Development and execution of strategic and tactical marketing plans - Managing promotions and marketing activation calendars - Management of project-set budgets within project scope - Managing and delivering day-to-day marketing activities as per developed strategy - Overseeing complete creative process for all campaigns - Tracking campaign performances and ROI with regular reporting to senior management - Assisting execution of through the line campaigns for all brands, including print, PR, digital and in store activations - Management, coordination and effective targeting of marketing communication plans - Working in liaison with the food and beverage development team and managing the menu development process including design, print and launch

  • Property Leasing & Acquisitions Coordinator

    at Emirates Leisure Retail

    January 2009 - July 2010


    Assisted the acquisition team in the growth and development of key property sites for Costa Coffee in U.A.E and other Emirates group branded restaurants. Responsibilities included; - Detailed review of contracts, legal agreements and preparation of comprehensive summaries - Liaising with landlords to serve as the point of contact for payments, legal contracts etc. - Assisting in development of CAPEX, project purchase orders, supplier payments and reconciliation of accounts - Overseeing and ensuring validity of trade licenses, trading certificates and insurance certificates - Maintaining detailed database information of projects of varying status

  • Part Time Lecturer - Tourism Management

    at Emirates Aviation College

    September 2009 - June 2010


    Offered lectures on ‘Public Relations & Promotion’ and ‘Business Tourism’ as part of the Higher National Diploma Programme in Travel & Tourism Management, key responsibilities included; - Research of subject and current issues and development of course materials - Developing range of teaching techniques varying from presentations, role-plays, quiz etc. - Establishing evaluation programmes such as assignments, tasks, viva etc. and evaluating the results - Assisting in individual student welfare where necessary for better results and effectiveness

  • Assistant to Administration Manager

    at Emirates Leisure Retail

    December 2007 - December 2008


    As providing a binding support to all components of the organization is a requisite of this role, a range of diverse tasks were performed amongst which some of the key fundamental projects included, Marketing Assistance; •Creating brand manuals •Compilation of detailed events calendars •Official website assistance •Design of basic promotional materials •Proof reading of promotional materials Management Assistance; •Research on franchise opportunities at a local and international level •Creating presentations of company profile •Proof reading contracts and legal agreements Administration Assistance; •Office administration inclusive of security systems, maintenance and overall supervision to ensure smooth flow of operations •Design and development of company security cards •Liaising with building management systems for permits, security purposes etc


  • Leading at the Speed of Trust

    at Franklin Covey

    2019 - 2019 (1 year) Dubayy

  • Msc Global Marketing

    at University of York

    2014 - 2015 (1 year) York City

  • Professional Diploma in Digital Marketing

    at Digital Marketing Institute Middle East

    2013 - 2013 (1 year) Dubayy

  • Airline Marketing

    at IATA Training and Development Institute

    2008 - 2008 (1 year)

  • Customer Service

    at IATA Training and Development Institute

    2008 - 2008 (1 year)

  • International Tourism Management & Marketing

    at Middlesex University

    2006 - 2007 (1 year) Dubayy

  • BTEC HND Travel & Tourism Management

    at Emirates Aviation College

    2004 - 2006 (2 years) Dubayy

  • CBSE

    at Our Own English High School

    1996 - 2004 (8 years) Ash Shāriqah

Services offered

  • Brand Management

    Experienced in managing over 20 brands in the F&B industry during my career

  • Marketing Communication

    Experienced in both above the line and below the line marketing communications involving all channels of communication including advertising, PR, digital media, social media, POS etc.

Knowledge and keywords


  • English Native

  • Hindi Native

  • Bengali Negotiation

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