Experience

  • Brand Coordinator: The FIX

    at The Foschini Group

    May 2017 - at Present

    Province of the Western Cape

    1. Marketing strategy: Input into & understanding of the overall strategy 2. Marketing co-ordination: Effective co-ordination & management of the marketing calendars’ activities across all channels & touch points | Briefing the creative team on creative outputs 3. Brand custodian: Ensuring all creative elements are in line with the brand CI 4. Event planning & co-ordination: Collaborating with internal & external partners on events, activations & launches 5. Digital Marketing: Driving the social media strategy with the paid media agency | Social media calendar, content & community management | Blog & Email Marketing 6. Copywriting 7. E-commerce/Operations/Merchandise: cross- collaboration & support 8. Sponsorship: Proactively seeking opportunities to drive brand awareness 9. BTL & ATL Advertising: Execution of direct marketing campaigns | Taxi advertising | Influencer Marketing 10. Budget Management 11. Market & Competitor Research

  • Rewards & Loyalty Coordinator

    at The Foschini Group

    January 2016 - May 2017

    Province of the Western Cape

    1. Spend Stimulation: Conceptualising & coordinating a number of campaigns such as Black Friday and Sale to drive group turnover (Email & SMS Marketing, ATL & BTL Marketing) 2. Collaboration: Drive turnover through collaborative Rewards campaigns with TFG brands 3. Awareness: Create awareness of TFG Rewards programme and conceptualise campaigns to drive KPI's such as swipe rates, conversions and voucher redemptions 4. Budget management 5. Team support, internal communication & general maintenance: o Store & operations instructions (training) for relevant campaigns o Customer queries o Creating reports on Rewards campaign redemptions

Education

  • Copywriting for Online Marketing

    at University of Cape Town

    2018 - 2018 (1 year) Province of the Western Cape

  • Copywriting for Online Marketing

    at University of Cape Town

    2018 - 2018 (1 year) Province of the Western Cape

  • Business Science Marketing

    at University of Cape Town

    2011 - 2015 (4 years) Province of the Western Cape

  • Bachelor of Business Science (Marketing)

    at University of Cape Town

    2011 - 2015 (4 years) Province of the Western Cape

Languages

  • English Native

  • Afrikaans Conversation

Hives