Experience

  • Brand Manager

    at Vivia International

    February 2019 - June 2019

    Shanghai Shi

    - Responsible for maintaining and optimizing the brand presence of MOMÉNTI, an Italian gastrobar in the heart of Shanghai’s most premiere shopping and recreation district - Xintiandi. - Organize and lead B2B marketing campaigns with industry and non-industry players. - Develop a clear brand positioning and tone aimed at diverse audience groups from local consumers, media groups, tourists and expats. - Manage, analyze and create copywriting and photographic content for different social media platforms both exclusive and non-exclusive to the China market. - Planning of long-term marketing strategies including but not limited to promotional offerings, special deals and identifying potential marketing channels for increased exposure. - Doubles as an in-house photographer and close-up magician for the restaurant.

  • Marketing Manager

    at FWM Restaurant Group

    August 2017 - October 2018

    Shanghai Shi

    - Brought onboard to oversee the opening of two restaurants as sales & marketing manager – Galleria & The Butchers Club – from scratch to completion. Eventually took over the sales & marketing role for Terroir Parisien (later renamed to Bistro by Yannick Alléno) for 6 months. - Responsible for managing social media platforms, digital & point of sale marketing. - Formulated a clear marketing plan to present to C.O.O for Galleria & The Butchers Club and subsequent 3 months of operations costed out and adhering to budget. - Constantly reviewed and analyzed local market channels for exposure. - Continued to search for local relevant key opinion leaders (KOL’s) and media companies that enhanced coverage, specific for each brand and its intended market. - Reviewed competitive set’s online activities and digital coverage. - In-house photographer for all restaurants and single handedly managed all graphic and design content for promotional flyers and posters.

  • Overseas Business Development Associate

    at Bans City Co., Ltd.

    January 2015 - March 2017

    Tōkyō-to

    - Engaged directly with potential international clients via email and face-to-face interactions to provide information on Tokyo real estate market and conduct consultations. - Compiled target property details and utilized database to identify appropriate listings. - Assisted international individuals and corporate buyers in crafting real estate strategy: market analysis, property selection, financial analysis, negotiation and identified advantages as well as disadvantages. - Presented properties meeting the size, location, and price requirements for clients. - Liaised for Taiwan, Tokyo and Hong Kong offices to render prospective client files and maintain stellar customer relations. Conducted business cooperation and strategic alliances with several local companies in Taiwan. - Social media platform creation & maintenance.

Education

  • Masters of Science in Management

    at Singapore Management University

    2014 - 2015 (1 year) Singapore

  • School of International Liberal Studies

    at Waseda University

    2008 - 2012 (4 years) Tōkyō-to

Knowledge and keywords

Languages

  • English Native

  • Chinese Native

  • Japanese Conversation

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