at Vivia International
February 2019 - June 2019
- Responsible for maintaining and optimizing the brand presence of MOMÉNTI, an Italian gastrobar in the heart of Shanghai’s most premiere shopping and recreation district - Xintiandi. - Organize and lead B2B marketing campaigns with industry and non-industry players. - Develop a clear brand positioning and tone aimed at diverse audience groups from local consumers, media groups, tourists and expats. - Manage, analyze and create copywriting and photographic content for different social media platforms both exclusive and non-exclusive to the China market. - Planning of long-term marketing strategies including but not limited to promotional offerings, special deals and identifying potential marketing channels for increased exposure. - Doubles as an in-house photographer and close-up magician for the restaurant.
at FWM Restaurant Group
August 2017 - October 2018
- Brought onboard to oversee the opening of two restaurants as sales & marketing manager – Galleria & The Butchers Club – from scratch to completion. Eventually took over the sales & marketing role for Terroir Parisien (later renamed to Bistro by Yannick Alléno) for 6 months. - Responsible for managing social media platforms, digital & point of sale marketing. - Formulated a clear marketing plan to present to C.O.O for Galleria & The Butchers Club and subsequent 3 months of operations costed out and adhering to budget. - Constantly reviewed and analyzed local market channels for exposure. - Continued to search for local relevant key opinion leaders (KOL’s) and media companies that enhanced coverage, specific for each brand and its intended market. - Reviewed competitive set’s online activities and digital coverage. - In-house photographer for all restaurants and single handedly managed all graphic and design content for promotional flyers and posters.
Overseas Business Development Associate
at Bans City Co., Ltd.
January 2015 - March 2017
- Engaged directly with potential international clients via email and face-to-face interactions to provide information on Tokyo real estate market and conduct consultations. - Compiled target property details and utilized database to identify appropriate listings. - Assisted international individuals and corporate buyers in crafting real estate strategy: market analysis, property selection, financial analysis, negotiation and identified advantages as well as disadvantages. - Presented properties meeting the size, location, and price requirements for clients. - Liaised for Taiwan, Tokyo and Hong Kong offices to render prospective client files and maintain stellar customer relations. Conducted business cooperation and strategic alliances with several local companies in Taiwan. - Social media platform creation & maintenance.
Masters of Science in Management
at Singapore Management University
2014 - 2015 (1 year) Singapore
School of International Liberal Studies
at Waseda University
2008 - 2012 (4 years) Tōkyō-to