Senior Digital Marketing Manager
November 2017 - at Present
Build and manage the digital marketing team and business plan to drive strategic initiatives for lead generation and lead to sale conversion. Agile, test – measure – learn methodology for all digital solutions. Responsible for strategic bought media solutions as part of integrated marketing campaigns and “always on” media strategy. Currently establishe, influence and maintains strategic relationships within the organization and with partners and vendors to drive adoption and innovation within the digital media and marketing environment. Utilization and recommendation of new innovations, technology and opportunities to increase usage and sales. Strong understanding of reporting with the ability to influence stakeholders to adopt an insights driven approach to marketing mix. Ensure alignment to digital marketing best practice and strict adherence to set practices. Tools: Google Analytics, Google Adwords, Google Keyword Planner, Adobe Analytics, Office 365, Adobe Media Optimizer
Digital Marketing Manager
at Standard Bank
September 2014 - October 2017
Led the paid media division of the South African Digital Marketing team. My team and I focused on delivering exceptional business results within an ever-changing digital landscape. I provided strategic and practical insights to marketing teams as well as business units within the bank. Support the Centre of excellence for digital marketing used to promote products, services and brand to both existing and potential customers and to drive integration of digital marketing into the marketing mix. I was also responsible for leadership and mentorship of direct team reports and developing and driving KPI’s and KPA’s in accordance with the business strategic intent and goals.
Head of Digital Media - Planning and Buying
at Lighthouse Digital
February 2009 - August 2014
Primarily responsible for the correct functioning of all online platforms, web, mobile and social platforms. I facilitated and executed strategies and plans with clients to ensure tasks, timelines and goals are efficiently met. Ensure the brand’s digital media strategies are aligned to the business’s strategic goals and market expectation meeting ROI projections. Managed relationships and deliverables with the team to ensure that project delivery was met always. Track and analyse performance reports, optimise campaign strategies to achieve objectives using google analytics and other web tools. Monitoring of AdWords and campaign performance, PPC, CPM, CPC and Display (GDN, Programmatic, 3rd party and paid social) . Responsible for ongoing development of web and mobile applications, native app and responsive design sites in conjunction with creative agencies based on latest technologies (HTML5).
Digital Media Planner/Buyer
at Upstream Advertising
March 2006 - February 2014
My role involved not only understanding a brands business but also their objectives which needed to be translated into Digital objectives. Lead analyst across an entire portfolio of in-house clients which included Auto & General, Dial Direct, Budget, First for Women, 1Life Direct, Prosper Insurance and Virgin Insurance. My role involved formulating strategies across online platforms including mobile, social media and leveraging content marketing. My role also involved project management, campaign performance, affiliate management, reporting and insights as well as presenting regular reviews on the brands and business targets to relevant stakeholders. I was also responsible for conducting research, evaluating competitor online activity, social media activity and highlighting best practices and recommendations for brands.
2004 - 2006 (2 years) Gauteng