A passionate Marketing Partnerships Specialist | Branded Entertainment | Digital Expert with 10 years experience developing brands, culture and communities.

Experience

  • Vice President, Partnerships

    at Live Nation

    September 2019 - December 2019

    Central and Western District

    Developing brand partnership deals across Live Nation's portfolio of assets including online channels, artists, program content, tours, festivals, loyalty and ticket access Lead strategy and proposals for the newly formed experiential partnerships division - Live Nation Connects Managing the implementation of new Soundboard data services designed to support marketing decisions and enhance proposals Work across departments to ensure smooth delivery of campaigns Map regional clients business structure and develop divisional sales pipeline Building new products and IP for the company in order to secure new diversi􀃕ed revenue Example engaged clients: Reebok, Lululemon, Coca-Cola, Pernod Ricard, ABI, Heineken, Hilton, Citi

  • Director

    at BRANDBEAT

    April 2012 - August 2019

    Central and Western District

    Leading brand activation agency delivering entertainment insights, content and brand activation for a number of heavyweight clients in Asia Delivering insight, content and live experiences for brands including Apple, Lululemon, Diageo, Swire, Burberry, Ritz-Calton, Pernod Ricard, Carlsberg, AB InBev, H&M and HSBC Delivered over 70 high pro􀃕le events for Apple over a 4 year period Generated USD 100,000 revenue in its 􀃕rst year to USD 700,000 in the fourth year of business Conceived and delivered media firsts including: ALTN8 Festival - secured investment and co-founded ALTN8 in 2017, Hong Kong’s first multi-venue music festival in central Hong Kong with 20 + live international acts who played to 2,500 discerning music fans. Speaker at industry events

  • Asia Regional Lead

    at UK Department of Trade and Investment

    September 2017 - May 2018

    Central and Western District

    The most high pro􀃕le marketing campaign her majesty’s government delivered in 2018 anywhere in the world Project management for regional activity including teams in Hong Kong, China, Japan, South Korea, Singapore and others. Five direct reports Led production teams, public relations, creative agencies and media buys for the festival across Asia and UK Management of sector specialists in curating the program across multiple formats including keynotes, panels, concerts, chef’s tables, seminars, workshops, live art and cultural tours Delivered of 64 satellite events over the four days to support overall objectives of the festival with stakeholders. BBC Worldwide, British Fashion Council, British Chamber of Commerce, British Council, Asia Society, Invest HK, and HKTD

Education

  • Bachelors

    at Management

    2004 - 2007 (3 years) Newcastle upon Tyne

  • Certi􀃕ed Free Ski Instructor

    at CSIA

    2003 - 2003 (1 year) Québec

Languages

  • French Conversation

  • Japanese Elementary

Hives