• Marketing Manager

    at Facebook

    March 2017 - at Present


    Conduct country immersion for Indonesia & Thailand to understand consumer habits to determine prioritisation of products and campaign promotion for Facebook, WhatsApp, Instagram for 2020 (e.g. Whatapp Payments, Facebook Pay, Stories, Facebook Watch) Developed marketing collaterals and launch strategy for a digital citizenship education program "We Think Digital from Facebook" globally in 10 countries, training 1M people by 2020. Developed case studies and narratives for Facebook Developer tools that were amplified through Facebook for Developer social channels, increasing social interaction rate by 25% Created consumer educational campaigns to promote Facebook products through search, email marketing, display ads and social, resulting in +1 brand lift and 10% increase for product adoption Set up social listening for various marketing campaigns conducted globally, developing a global crisis escalation model and standardized metrics to measure sentiments across social channels

Knowledge and keywords