Experience

  • Senior Consultant

    at Deloitte

    March 2019 - at Present

    District de Luxembourg

    Work in Strategy, Regulatory & Corporate Finance department *Strategic projects for new revenue stream exploration *Regulatory projects including CSDR, MIFID II, EMIR

  • MBA strategy intern

    at Firmenich

    June 2017 - September 2017

    Genève

    * Identified the white space of natural products in global market by solid data analysis and client surveys; devised digitalization strategy aiming at increasing both operational efficiency and sourcing transparency * After-merger integration

  • Central branch deputy general manager

    at CCN Investment & Development AG

    January 2016 - December 2016

    Guangdong Sheng

    * Devised and implement roadmap for client retention and business development for greater China * Led client marketing and prospecting for greater China, growing the client base quickly and enabling the branch to grow 3 times faster than the regional average

  • Brand manager

    at CreditEase

    April 2014 - December 2015

    Beijing Shi

    * Doubled user adoption of new media such as WeChat and mobile applications, increased leads conversion rate and client retention rate by 30% by optimizing digital experience and by targeting niche segments * Developed co-branding strategy and branding roadmap, enabled successful cross-selling of services and products, contributed to grow the revenues by 20% * Created and executed market campaigns and developed relationships with press and that led to a 40% reduction in costs per sale and greatly increased brand awareness in Wuhan region

  • Overseas Development Manager

    at StarTimes International Investment

    September 2010 - January 2014

    Dakar

    * Built a local team of 10 and successfully promoted a $200m national digitalization project to government by improving the business plan and leading negotiations; eventually outcompeted Huawei and CanalSat in bids * Created a Sino-African cooperative network with 10+ local partners to facilitate business development * Successfully contributed to set-up of business and developed the market entry plan of product portfolio in 2014 by collecting and analyzing regional market data * Established a digital strategy for cash collection, increasing quality of accounts receivables by reducing impairment by 2.5% over $20m in revenues for 2 Guinean subsidiaries and 10 business halls

Education

  • MBA

    at IMD

    2017 - 2017 (1 year) Canton de Vaud

  • Bachelor

    at Wuhan University

    2006 - 2010 (4 years) Hubei Sheng

Languages

  • Chinese Native

  • English Negotiation

  • French Negotiation

Hives