Passionate communication wizard with strategic and operational experience of digital marketing, branding, PR, event and product management. Experience from leadership positions where I have inspired and challenged team members to be their best selves, personally and professionally.
Marketing manager Nordics
at Bookatable by Michelin
June 2018 - August 2019
I joined the company in June on a maternity leave contract (ended July 2019) as responsible for the marketing communication for the Nordic, managing a team of two people. I reported directly to the CEO and I was a part of the management team. The primary focus was to create and establish brand awareness and conversion through social media strategies, influencer marketing activities, PR, branding campaigns, B2C/B2B communication, content, PPC, SEO and creative email marketing. I oversaw strategies on paid and owned channels to reach marketing KPI’s and maximize ROI. Since last June, we increased our Facebook followers by 20%, Instagram by 25% organically. I secured sponsorship deals, promotions, barter deals and marketing collaborations with partners such as Mastercard, SAS, Visit Sweden and Taxi Stockholm. The PR campaign I managed in collaboration with Visit Sweden generated a PR value around 20 MSEK.
Head of Marketing
June 2017 - March 2018
SPORTlib is a streaming service, and startup, that I joined in June 2017 as Head of Marketing. My main responsibility was to establish the marketing and communication strategies to increase the awareness on the Swedish market and to attract subscribers. Job duties included management of marketing plans and strategies, PR & marketing expenses and budgets, social media strategies and brand communication. Primarily focus was on digital marketing, communicating through social media using editorial content. Marketing strategies also included marketing automation, retargeting, SEO/SEM, Facebook and Google AdWords campaigns. I oversaw a team with one content manager and one project manager, reporting directly to the CEO. Since the launch we increased the number of subscribers from 0 to 12000 and the followers on social media to 7000. We had a daily presence in AIK Fotboll’s social media channels with a range of 373000 and in Ski Team Sweden Cross Country’s with a reach of 133000.
Head of Operations
at Stockholm international film festival
December 2014 - May 2017
As Head of Operations I was responsible for the operative planning, execution and management of Stockholm international film festival. My main responsibility was to create and manage an effective organization reporting directly to the CEO. I recruited around 40-50 part time employees, managed budgets and all staff, handled all grant applications ranging up to 5 MSEK, negotiated around 60 sponsorship and vendor deals. During my time at the festival, I managed to increase sponsorship deals with 15%. I planned and executed 15-20 events yearly, with a record breaking 150000 visitors during 2015. In combination with visits by Uma Thurman and Francis Ford Coppola, the PR value increased by 50% nationally and internationally. I was responsible for all communication and activation of two of our lead sponsors, Telia and UPS. I was also a member of the senior management team.
Head of Press
at Stockholm International film festival
September 2014 - December 2014
I was responsible for the management and planning of the press department including a press secretary and four additional team members with the main purpose of maximizing press coverage both internationally and nationally. Job duties included creating press- and communication strategies, liaising with press, recruit and manage staff and crisis communication both internally and externally. A total of 985 articles got published during this time and the number of press releases increased by 20%. DN, Dagens Media, Metro, SvD were amongst the media that published printed articles and TV4, Kulturnyheterna, ABC and Skavlan aired interviews. In total the media value increased by 28%.
at HBO Nordic
August 2012 - August 2014
As VP PR & Marketing, I was responsible for the marketing, PR and brand management to increase the brand awareness of HBO Nordic on the Swedish market. I managed the PR & marketing expenses and budgets, marketing plans and strategies, media planning and purchases with focus on digital marketing in close collaboration with the media agency. I oversaw all aspects of advertising, public relations publicity, events and sponsorships, and analyzed the cost and effectiveness of all forms of advertising media. I created marketing reports and ROI analysis of previous campaigns, in combination with planning, controlling agreed marketing/PR budgets ranging up to 10 MSEK. I executed PR strategies and organized around 30 events with up to 800 visitors. I arranged pre-screening events for bloggers and I established our social media presence in close collaboration with the social media team. The number of followers went from 0 to 100000 in 2 years and subscribers increased from 0 to 40000.
Nordic product manager
at Warner Bros Entertainment
May 2008 - August 2012
My overall responsibility was to plan and execute the launch of Warner Bros. movies on Blu-ray and DVD in the Nordic region (Sweden, Norway, Denmark and Finland). I was in charge of the Nordic marketing- and PR campaigns and worked closely with each country's trade marketing department to maximize sales. Main responsibilities included the development, co-ordination and implementation of marketing plans and activities for movies such as Dark Knight, Harry Potter and Sex and the city. I coordinated and executed the marketing mix including PR, promotions, media advertising, in-store material and packaging. I made recommendations on sales forecasts and monitored sales performance, market place activities and competitor initiatives. I planned and controlled agreed marketing expenditure budgets ranging up to 15 MSEK and made ROI reports. During my time as product manager, the Nordic team exceeded the sales goals for example Harry Potter by 20% worldwide.
2017 - 2017 (1 year) Stockholm
Master of Science in International management
at Graduate Business School
1998 - 2000 (2 years) Västra Götalands Län
Bachelor degree Business administration
at Graduate Buiness school Umeå
1994 - 1998 (4 years) Västerbottens Län
Knowledge and keywords