Experience

  • Marketing Manager

    at FNB

    October 2014 - at Present

    Gauteng

    Above the Line: Responsible for all Above the Line marketing activities for the Business Banking Segment at FNB. This includes Radio, Television, Outdoor, Print, Press and Digital and Social media campaign. Media bookings. Producing analytical report on ROI and further improvement for all campaigns. Ensuring compliance and governance adherence to all banking regulations. Competitor tracking Responsible for the monitoring of brand alignment of all customer and internal facing marketing collateral for the business segment, as well as the greater brand of the bank. (Panel member of the Creative Council for Business Segment and Creative Review panel member for brand alignment). Internal Communications: Developing Internal Communications strategy as well as execution of campaigns. Writing and editing of newsletters to staff. Public Relations: department representative and liaison with Corporate PR department. Managing budget of various marketing campaigns.

Education

  • BA Corporate communication

    at RAU

    2000 - 2003 (3 years) Gauteng

Hives