• Sales and Marketing Communications

    at Uber

    June 2019 - at Present


    - Played an integral part in the platform’s growth by initiating partnerships with 62 high quality SMB partners - Built reports and performance dashboards on Salesforce to track and steer MENA-wide sales rep’s performance towards their monthly targets Managed and created in-app billboards to grow restaurant’s orders and leverage their social media exposure - Developed a marketing strategy for the quarter-yearly BOGO campaigns, which involved coordinating with restaurants, as well as, monitoring, analyzing and communicating PR results - Managed a portfolio of 45 high-potential SMB restaurants - Acting as the key interface between a portfolio of clients and all relevant decisions; pitching new products, marketing support, innovating virtual restaurant concepts and presenting results to improve restaurant selection, orders per merchant and restaurant sentiment

  • Recruitment and Talent Management

    at The First Group

    September 2018 - June 2019


    • Developed an internal newsletter to promote employee referrals, which is now a valuable marketing tool for internal recruitment • Managed job board aggregators to attract talent i.e. Glassdoor and Indeed, which resulted in an increase in the score from 2.5/5 to 4.5/5, making TFG the highest rated property development company in Dubai • Conducted 135 sales interviews of which 36 property consultants were hired, which contributed to 25,000,000 AED in revenue. • Organized and led monthly staff orientation, training and weekly property tours to promote teamwork amongst new joiners

  • Sales Associate

    at Renesim Fine Jewellery

    July 2017 - September 2018


    • Conducted client consultation to achieve overall sales of 50,000 € • Established and managed a portfolio of 125 key client accounts • Managed the marketing platforms, planned public strategies and coordinated campaigns through social media channels • Coordinated with caterers and other external vendors to plan monthly in-store events for VIP clients • Conferring with managers to identify trends and group interests and providing advice on business decisions • Wrote my Bachelor Thesis with RENÉSIM: Ideating, Prototyping and Testing Customer Acquisition Tactics with a focus on Arab High-Net-Worth Customers for RENÉSIM


  • Bachelors Degree

    at Munich Business School

    2015 - 2018 (3 years) Bayern


  • Arabic Native