February 2019 - at Present
Deliver marketing consultant solutions to Unilever, Martell, Remy Martin, Amway, Artistry, a worldwide payment project in digital marketing banking sector etc. Looking at recommerse niche market sector and outbound business. (startups)
Head of Marketing
at Oney Bank (CHINA)
April 2017 - February 2019
Accountabilities*data & effectiveness o Develop and launch strategic marketing solutions with appropriate metrics for outbound & inbound campaigns. Ensure proper integration, creative development and synergy with companywide initiatives, maximizing overall impact of campaigns. o Rebuild customer loyalty program and user experience optimization regarding services and products under financial and payment solution o As internal incubator, screen, evaluate and identify new innovation opportunities that fit group business scope. Achievement o In 2017, 75% basket uplift thanks to customer loyalty program, YOY penetration rate upgrade 26%. Reduced cost per MR point redeemed by 12% year over year (2.3 M PAB cobranded credit card in 460 stores, 900 M transactions). o In 2018, during corporate incubator program, fulfill new market trend analysis, industry mapping, competence mapping, field visiting, workshop facilitation/moderation, Business model canvas set up etc.
Senior Project Manager
at Quark Finance
April 2015 - April 2017
Accountabilities*acquisition & operational o Assist CMO to coordinate with brand & marketing & PR teams in project planning and MGT. o Shape content strategy to garner earned media attention and establish brand differentiation and customer specific marketing to level up biz performance. o Managing a team of five professionals responsible for all aspects of digital marketing, included: content marketing, customer acquisition, agency MGT, operational plans etc. Achievement o Implement “cai mi” app launch campaign, acquired 250, 000 customers, CAC IS 3.2. Fulfill similar yu’e bao product acquisition campaign, drove a 117% increase in digital customer database and a 23% increase in app visits. o Exceeded Q4/2015 profit targets by 8% and at 90%of Q1/2016 targets.
Account Manager & Planner
at Dentsu Group Verawom
April 2014 - April 2015
Accountabilities o Leverage strategic B2B and B2C marketing expertise and experience to help domestic and international client transform its brand storytelling and marketing efforts. o Responsible for managing the client relationship and substantial account portfolio which includes recommending programs and activities that coordinate with client’s goals. o Produce engaging campaign analysis for clients, demonstrating the effectiveness of planning, testing and media optimization and MGT.
at A Daniel J Edelman Company
August 2013 - April 2014
Edelman is an American public relations and marketing consultancy firm, One of 4A company o Act as lead agency to deploy strategy and communication among media, digital, PR angel to ensure idea & creative consistency; o Lead marketing researches for idea development and recommend optimization o Keep track of Client’s business & identify business issues and opportunities
at Awing PR Company
April 2011 - August 2013
As a lead PR agency of Swatch Group PR MGT for The Swatch Group Ltd ( Blancpain, Balmain, Hamilton, Certina, Tissot etc), Raymond Weil GENEVE, Philips, Adidas TaylorMade Golf.; and BMW, Carlsson China, ELLE , Kipling, Noble Group, Mecuris, Club Med etc.
PR Executive & Supervisor
at E & A COMMUNICATIONS.
August 2009 - April 2011
Main client comes from tier one and second luxury brand CLIENT: Chaumet, Bally, Dsquared2, Cerruti 1881, CK, BAIN Luxury, DKNY, Louis Vuitton, Coach boutique etc.
at University of Hong Kong
2011 - 2013 (2 years) Central and Western District
at Shanghai International Studies University
2005 - 2009 (4 years) Shanghai Shi
Knowledge and keywords