Experience

  • Marketing

    at Entrepreneur

    February 2019 - at Present

    Shanghai Shi

    Deliver marketing consultant solutions to Unilever, Martell, Remy Martin, Amway, Artistry, a worldwide payment project in digital marketing banking sector etc. Looking at recommerse niche market sector and outbound business. (startups)

  • Head of Marketing

    at Oney Bank (CHINA)

    April 2017 - February 2019

    Shanghai Shi

    Accountabilities*data & effectiveness o Develop and launch strategic marketing solutions with appropriate metrics for outbound & inbound campaigns. Ensure proper integration, creative development and synergy with companywide initiatives, maximizing overall impact of campaigns. o Rebuild customer loyalty program and user experience optimization regarding services and products under financial and payment solution o As internal incubator, screen, evaluate and identify new innovation opportunities that fit group business scope. Achievement o In 2017, 75% basket uplift thanks to customer loyalty program, YOY penetration rate upgrade 26%. Reduced cost per MR point redeemed by 12% year over year (2.3 M PAB cobranded credit card in 460 stores, 900 M transactions). o In 2018, during corporate incubator program, fulfill new market trend analysis, industry mapping, competence mapping, field visiting, workshop facilitation/moderation, Business model canvas set up etc.

  • Senior Project Manager

    at Quark Finance

    April 2015 - April 2017

    Shanghai Shi

    Accountabilities*acquisition & operational o Assist CMO to coordinate with brand & marketing & PR teams in project planning and MGT. o Shape content strategy to garner earned media attention and establish brand differentiation and customer specific marketing to level up biz performance. o Managing a team of five professionals responsible for all aspects of digital marketing, included: content marketing, customer acquisition, agency MGT, operational plans etc. Achievement o Implement “cai mi” app launch campaign, acquired 250, 000 customers, CAC IS 3.2. Fulfill similar yu’e bao product acquisition campaign, drove a 117% increase in digital customer database and a 23% increase in app visits. o Exceeded Q4/2015 profit targets by 8% and at 90%of Q1/2016 targets.

  • Account Manager & Planner

    at Dentsu Group Verawom

    April 2014 - April 2015

    Shanghai Shi

    Accountabilities o Leverage strategic B2B and B2C marketing expertise and experience to help domestic and international client transform its brand storytelling and marketing efforts. o Responsible for managing the client relationship and substantial account portfolio which includes recommending programs and activities that coordinate with client’s goals. o Produce engaging campaign analysis for clients, demonstrating the effectiveness of planning, testing and media optimization and MGT.

  • Account Manager

    at A Daniel J Edelman Company

    August 2013 - April 2014

    Shanghai Shi

    Edelman is an American public relations and marketing consultancy firm, One of 4A company o Act as lead agency to deploy strategy and communication among media, digital, PR angel to ensure idea & creative consistency; o Lead marketing researches for idea development and recommend optimization o Keep track of Client’s business & identify business issues and opportunities

  • Account Manager

    at Awing PR Company

    April 2011 - August 2013

    Shanghai Shi

    As a lead PR agency of Swatch Group PR MGT for The Swatch Group Ltd ( Blancpain, Balmain, Hamilton, Certina, Tissot etc), Raymond Weil GENEVE, Philips, Adidas TaylorMade Golf.; and BMW, Carlsson China, ELLE , Kipling, Noble Group, Mecuris, Club Med etc.

  • PR Executive & Supervisor

    at E & A COMMUNICATIONS.

    August 2009 - April 2011

    Shanghai Shi

    Main client comes from tier one and second luxury brand CLIENT: Chaumet, Bally, Dsquared2, Cerruti 1881, CK, BAIN Luxury, DKNY, Louis Vuitton, Coach boutique etc.

Education

  • IMC

    at University of Hong Kong

    2011 - 2013 (2 years) Central and Western District

  • Persion

    at Shanghai International Studies University

    2005 - 2009 (4 years) Shanghai Shi

Languages

  • Chinese Native

  • English Negotiation

  • French Elementary

Followers (1)

Hives