Experience

  • Brand Marketing and Communications Manager

    at Golden ABC, Inc.

    August 2019 - at Present

    National Capital Region

    ● Ensure that the whole of Penshoppe team is aligned at all times for various campaigns ● Brainstorm for campaigns with the brand team then cascade all information to the marketing team and develop concepts and execution plan for campaigns ● Oversee and ensure that the copy for each promotional material is aligned with the campaign goals ● Manages, alongside the social team, the execution of online - dotcom and marketplaces - big day sales such as 9.9 and 10.10. This includes setting budgets for boosting as well as re-allocation of such as needed

  • Associate Account Director

    at EON (Events Organizer Network), Inc.

    August 2014 - August 2019

    National Capital Region

    ● Strong management skills in end-to-end PR campaigns. Strengths include big idea development, communication strategy, influencer strategy, development of tactical executions, and media relations ● Managed a diverse pool accounts with a wide variety of clients in consumer-tech, consumer-lifestyle, entertainment, lifestyle and fashion, and corporate industries ● Proven ability to deliver high quality output while working on several projects simultaneously ● Manages a diverse pool of individuals with different personalities ● Enjoys working with people of different nationalities and contributing to a team ● Proven ability to manage clients effectively ● Very able to work under pressure ● Detailed-oriented with a signature brand of organization

  • Junior Account Manager

    at Fuentes Publicity Network, Inc.

    February 2012 - July 2014

    National Capital Region

    ● Liaising on a daily basis with clients ● Develop PR plans, press releases, media invites ● Invites press to launches and events ● End-to-end event management, from conceptualization to execution, and all logistics-related efforts ● Prepare regular client reports and attend client meetings

  • Account Executive

    at ADSystems International

    September 2010 - January 2012

    National Capital Region

    ● Liaising on a daily basis with clients ● Develop launch plans for clients ● In-charge of briefing graphic artists in executing the plans for clients ● Proofread brochures, newsletters, newspaper supplements, print ads, and billboards

Education

  • Masters in Marketing Communication

    at De La Salle University - Manila

    2011 - 2014 (3 years) National Capital Region

  • Bachelor of Arts major in Organizational Communication

    at De La Salle University - Manila

    2007 - 2010 (3 years) National Capital Region

Hives