Professional with over 10 years of experience managing strategic areas such as commercial management, marketing, sales, BD, and operations. Versatile profile, with great strategic capacity, results oriented and excellent team leader. Vast experience in multinational companies in Latin America.


  • Commercial Director

    at LCI Education Network

    July 2017 - September 2019

    Provincia de San José

    The main responsibilities included the administration and supervision of the marketing and sales teams, whose functions within the organization ensure the constant growth of revenues and profitability. The role included the development and execution of the growth strategy. The direction of the marketing and communications departments seeking to create brand value, positioning and new customers. The leadership of the sales and customer service department responsible of creating the sales strategy, promotions and customer service. In addition, I led all the business development initiatives, where I develop and launch a continues education business and service for companies. Under my leadership, I transformed the organizational structure and created a very successful high performance team, which has reflected in annual growth in the order of 15% to 25% in the main commercial KPIs. These indicators have translated into the best economic results of the organization.

  • Commercial Consultant

    at Independent Consultant

    September 2016 - July 2017

    Provincia de San José

    I managed a series of consultancies in commercial processes for startups in the food and sports industry. The projects included working together with entrepreneurs and organizations to develop analysis of the industry, competition and the company, and then propose commercial operations strategies and brand development.

  • Multichannel Marketing Manager

    at Glaxo Smithkline

    January 2015 - July 2016

    Provincia de San José

    I led the creation and implementation of the multichannel marketing strategy for the pharmaceutical products division in Central America and the Caribbean. The main responsibilities included the development and transformation of the customer experience by implementing digital solutions and new media channels (CRM, Apps, websites, email, direct mail, loyalty programs, etc.). During this roll, complex projects were successfully implemented on time and quality transforming the business culture and processes, which represent 7% sales growth in the first year.

  • Jr. Commercial Manager

    at Glaxo Smithkline

    August 2012 - December 2014

    Provincia de San José

    As PMO of the commercial department I led the implementation of different strategic projects in the Commercial Excellence department for CARICAM countries. These projects have included the optimization of the product portfolio, business model creation of generics, and supply chain. Also, I developed and implemented the customer service strategy for patients in the pharmaceutical products division in Central America and the Caribbean. The main initiative was the implementation of a patient support program that worked as a loyalty platform, supported by robust technology, patients, doctors, pharmacies and distributors were connected with GSK. The program created great value through discounts, education and communication channels such as a call center, a web page and app. The project was able to improve the customer experience and increase sales by 5%.

  • Supply Planning Coordinator

    at Kraft Foods

    January 2009 - July 2010

    Provincia de San José

    I implemented a new imports and exports model for Central America and the Caribbean in coordination with a very international group of teammates from North America, Europe, South America and the Central American region. This new model allowed the company to have substantial cost savings and improve inventory levels. In addition, I collaborated in the process of launching more than 20 new products, working closely with the marketing department

  • Production Planner

    at Kraft Foods

    May 2006 - December 2008

    Provincia de San José

    I led the implementation of the biscuit production plant expansion in Nicaragua for the Department of Supply Planning. The project improved the production-planning model and the replenishment of raw materials methods, which allowed increase service levels to distributors, sales incremental and a significant cost reduction on inventories of raw materials and packaging by 15%.


  • PMP

    at Project Management Institute

    2019 - at Present (1 year) Provincia de San José

  • MBA

    at INCAE Business School

    2010 - 2012 (2 years) Provincia de San José

  • Bachellor Industrial Engineering

    at Universidad Latina de Costa Rica

    2003 - 2006 (3 years) Provincia de San José


  • Spanish Native

  • English Negotiation

  • Portuguese Elementary

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