Experience

  • Portfolio Marketing Manager

    at Pernod Ricard South Africa

    May 2014 - at Present

    Province of the Western Cape

    Rums & House of Tequila Portfolios (present) Irish Whiskey (Jameson) & House of Tequila Portfolios (past) Ballantine’s Whiskey & Standard Brands Portfolios (past) The management of the above within South Africa. Key responsibilities include: • Business Planning of all marketing , Digital & commercial initiatives • Development, management and execution of customer channel plans across wholesale, retail & on-trade key accounts. • Localization of Global Strategy to local market requirements. • Relationship management with Brand Principles, Global & Local Agency partners • Cross functional management with internal stakeholders (Customer Intelligence, Consumer Intelligence, Trade Marketing (On and Off Channel), Finance, Supply Chain • Development & execution of brand experiential campaigns • Development of advertising (TV, Outdoor, Digital) & POS assets. • Development of visual merchandising guidelines. • Management of brand consumer and trade research initiatives

  • Trade Marketing Manager

    at Bacardi

    February 2012 - March 2014

    Province of the Western Cape

    I was responsible for the management of the Bacardi International portfolio within South Africa: Bacardi Carta Blanca, Bacardi Carta Negro, Bacardi 8 YO, Bacardi Breezer, Bacardi Bag-in-Box, • Martini Range, Bombay Sapphire, Grey Goose, Eristoff, William Lawson Key responsibilities include: •Strategy, business & commercial plan development and execution.Development, management and execution of the commercial and trade plans across retail, wholesale, and on trade key accounts. • Management of local distributor ensuring Brand Principle requirements are met. • Localization of Global Strategy to local market requirements. • Development of all POS and Trade assets. • Development of all media assets & media plan.

  • Brand Manager

    at Distell

    February 2008 - February 2012

    Province of the Western Cape

    The management of the portfolio of brandy brands: Richelieu, Richelieu Cognac, Fish Eagle, Mellow-Wood Responsibilities includes: • Development of complete brand framework – (brand essence, positioning, customer insight, strategic target customer, & engagement platform) • Development of business plan, inclusive of brand, commercial and channel plan initiatives. • Management of brand CRM platform, including database strategy, development & execution.

  • Account Manager

    at FCB Cape Town

    November 2001 - January 2008

    Province of the Western Cape

    The management of the brand communication and experiential strategies for a portfolio of Distell brands. This included comms channel plan development, as well as all creative ATL and BTL assets and campaigns. Management all trade and commercial initiatives from concept, mechanics through to creative execution.

Education

  • ND: Marketing Management

    at CPUT

    1997 - 2000 (3 years) Province of the Western Cape

Languages

  • English Native

  • Afrikaans Native

Hives