• Sales Executive

    at food Specialities

    March 2018 - at Present


    Responsible for strategic sales cycles targeting Hotels, Restaurants. Achieved key financial objectives on monthly and quarterly basis. Targeted upcoming new developments in Dubai region. Up-selling and cross-selling within accounts. Responsible to achieve budgeted numbers to ensure continuous growth of the product line. Accountable for sales leads generation. Liable to monitor product reach, periodic status updates to FSL Management. Accountable to develop and manage relationships by leveraging Industry contacts and connections. Accountable to foresee and identify strategy in closing new accounts.

  • Sales Representative

    at Modern General Trading

    October 2016 - February 2018


    Dedicated Account Management: Crème Dela Crème, Al Qubasi Group – Gelato Divino, Fit Fresh, Barbeque Nation, Americana – TGI Friday’s New sales accounts developed: 28  22% growth in revenue from existing accounts and categories over the tenure.  Handled a mix of bakery ingredients, frozen items and dairy products.  Successfully tracked competition movement and pricing strategy in the market.  Created strategic relationships with purchase managers and chefs of reputed chains.  Constantly assessed market behavior, fluctuations and product acceptance, provided feedback to the management; Assisted decision making.

  • Key Account Executive

    at Baqer Mohebi

    July 2015 - October 2016


    Dedicated Account Management: Choithrams, Al Maya  Handled key accounts in Dubai, Sharjah and Ajman  Ensured availability and visibility of product portfolio across all key accounts  Successfully listed over 35 product SKUs at Al Maya Supermarkets.  Managed 100% availability of all listed items on shelves of all key accounts in the region.  Business Development through networking with store managers, category/brand managers, buyers etc.


  • Arabic Native