at CONCEPT 7/ S.POINT
August 2018 - October 2019
· ToC Marketing: 1. Digital Mmarketing - Content: VIP community management and copywriting for content e-commerce; - Media: KOL collaboration; 2. Planning and Execution of offline events, such as Spring Amusement Park, Super Stareat; 3. Campaign Execution - New launch: The Concept 7 Moka Coffee Maker, creatively developed by company itself; - IMC: based on traditional festivals and internet hotspots, such as Chinese Valentine‘s Day; - Co-brand: The co-branded tumbler and yoga bag with Lanna Coffee. · ToB Marketing: 1. Content planning and management of social media platforms and the official website; 2. Localization and IMC of International Consulting Reports; 3. Offline event: The "New Retail" Series Salon; 4. PR: Press release and application of awards.
November 2016 - April 2018
1. Media RSVP and event execution: Shanghai Fashion Week TUBE SHOWROOM, the first press conference in China of the Shilla Duty Free, the media preview of Monki (Crystal Galleria store), etc.; 2. WeChat copywriting: GQ, Chinese designer brand SHUANG, etc.; 3. TVC producer assistant: The butter brand PRESIDENT and the beer bran LEBURG.
at APAX Group
January 2016 - October 2016
1. Social media operation: WeChat + Weibo contents (a total of 4 numbers), user data analysis, to increase the number of fans and interaction rate; 2. Marketing cooperation negotiation of the Fashion Rocks, clients including ELLE, Kanjian Music, Tencent, REYIN, The Great Life, etc.; 3. Assist coordination of brand events, including DIESEL Shanghai Fashion Week Show, OPPO New Product Launch,Charlie XCX Shanghai Meet-up, the warm-up for Fashion Rocks.
at DIA Communications
April 2015 - August 2015
1. Press release writing; 2. Media communication: the pitch of feature contents and delivery of press release; 3. Event planning, RSVP, execution and report summary: Babyghost Media Preview, Cruciani Media Afternoon Tea.
at Eastern China University of Political Science and Law
2011 - 2015 (4 years) Shanghai Shi
at CityU of HK
2013 - 2014 (1 year) Kowloon City