I have a strong background and collective experience in numerous aspects of sales and marketing management. I possess excellent management skills with the unique ability to design and implement bespoke P&L strategies as well as the ability to execute.


  • Marketing Executive & Strategist Consultant

    at Strategise

    November 2016 - at Present

    Province of the Western Cape

    • Build collaborative relationships at all levels of the business and across functional teams • Responsible for all aspects of sales, marketing and advertising projects • Manage and improve sales and marketing processes • Implement automated marketing systems • Brand audit and strategy projects • Strategic marketing workshops and planning • Qualitative and quantitative market research projects • Brand development projects • Advertising campaigns • Analyse customer insights to create consumer-centric product offerings for unique markets • Implement, manage and coach inbound marketing • Lead and mentor sales & marketing teams • Quarterly and annual revenue projections to achieve financial targets • Lead the digital website development through an inbound growth-driven design process • Create word of mouth strategies to attract and retain customers in the digital age • Provide strategy direction and project manage automated e-commerce websites connected to inventory systems

  • General Manager of Sales

    at Cape Bag

    September 2015 - October 2016

    Province of the Western Cape

    • Manage the day to day operations including sales, administration and warehousing. • Undertaking feasibility studies for new business growth, structure and manage the best route to market. • Develop and implement sales and marketing strategy. • Responsible for revenue and growth targets & objectives. • Accountable for new key accounts profitability. Key Achievements • Created and trademark registered the brand – SUPAPAC, for polypropylene pre-packed bags for retail. • Implemented the first retail free standing point-of-sale system for industrial bags. • Created a range of unique natural hessian full colour printed shopper bags for South Africa (Shwe shwe theme)

  • National Marketing Manager

    at Swartland Windows and Doors

    April 2013 - August 2015

    Province of the Western Cape

    • Expert in Influencing channels: First-hand experience dealing with Developers, Architects, Building Managers for Projects. • Implemented content & communication channels between Swartland and influencers. • Worked with ArchiCAD, Revitt, Leads 2 Business & Autospec to generate business via specifiers. • Worked with Sales department in the implementation of sales campaigns. • Fully accountable for overall brand performance. • Fully responsible for digital marketing. • Prepare, implement and review marketing strategy for the overall Swartland brand. • Managing resources to ensure successful implementation of strategy. • Budget management. • Manage agency relationships and performance. • Develop and manage marketing campaigns and coordinate with relevant stakeholders to ensure campaigns are implemented. • Responsible for creative executions above and below the line, internal and external. • Compile competitor intelligence, market and customer insights. • Manage PR agencies.

  • Senior Manager - Retail Accounts

    at Radiant Group

    July 2009 - March 2013


    • Proficient in Commercial Lighting, light automation & Electrical low voltage solutions. • Proficient sales and marketing thereof to mass retailers. • Proficient and trained in LED technology. • Proficient in distributing and selling products to large mass retailers - Massbuild, Game, Makro, Cashbuild, Build It. Successfully Manage 27 employees. • Successfully exceed division’s targets of 15-20% year on year. • Management of divisional support function cost. • Control of margin and sales overrides. • Negotiations with major retail groups e.g. Wal-Mart/Massmart. • Establish, manage & control rebate structures for major retail groups. • Design and implement retail marketing strategies for local & African markets. • Use trends to move product, forecast sales & segment product markets. • Design, implement & manage national promotions & sales budgets. • Successfully work with procurement (local and China), in selecting new lighting trends suitable for retail.

  • National Account Manager

    at Voltex Electrical - Retail Division

    January 2007 - July 2009


    • Reporting to the Regional Director • Proficient in LS Switchgear, low voltage electrical equipment, CBI breakers, switches & sockets. • Managed National accounts; Massbuild mass retailers and Mica, Essential Hardware. • Fully Responsible for the group's national key accounts. • Launched product and developed DB board packaging for LG - LS switchgear introduction to Massbuild. • Responsible for the control of margin and sales overrides. • Responsible for national sales forecasting and profit targets. • Responsible for national communication to the sales force and national promotional activity. • Responsible for customer relationship building and internal group supplier partnerships. • Analysed sales trends to pre-empt changes in product life cycles.

  • Business Development Manager

    at Voltex Electrical - Waco Industries Division

    June 2005 - January 2007


    • Proficient in Air conditioning, Power products, low voltage electrical equipment, CRC products. • Responsible for conducting market research to evaluate market potential and high margin product opportunities and establishing price points. • Successfully developed new and existing products with key stakeholders. • Responsible for the implementation of new products and new B2B customer opportunities. • Responsible for key international supplier contact to develop new and existing products. • Successfully marketed and managed CRC products to B2B customers, being the primary contact for CRC. • Responsible for outgoing new product communication to the group. • Responsible for national new product launches to the Voltex Wholesale Group. • Implemented sales brochures, branded packaging and products.

  • Account Manager

    at Amalgamated Beverages Industries

    March 1999 - May 2005


    • Proficient in selling to PFM, QSR, Makro, Spar, Superette & National wholesalers. • Reporting to the National Channel Manager. • Repeatedly achieved sales targets and annual incentive schemes. • Manage and execute national sales promotions. • Responsible for the managing of merchandising teams for key accounts. • Fully responsible for key accounts below the line activity to the customer base. • Fully responsible for stocking levels and aged stock. • Use creative, below the line marketing tools to move product volume. • Achieved in trade opportunity survey targets (ITOS). Excelled in delivering superior customer service through relationship building of key accounts. • Responsible for developing and executing business plans to achieve volume targets.


  • Inbound Marketing Certified

    at HubSpot

    2018 - 2018 (1 year)

  • Email Marketing Certified

    at HubSpot

    2018 - 2018 (1 year)

  • Content Marketing Certified

    at HubSpot

    2018 - 2018 (1 year)

  • Growth-Driven Design Certified

    at HubSpot

    2018 - 2018 (1 year)

  • Inbound Certified

    at HubSpot

    2018 - 2018 (1 year)

  • LED Lighting Course

    at Blair Hammond & Associates

    2012 - 2012 (1 year) Gauteng

  • Bachelor of Philosophy Honours Degree in Marketing management

    at IMM Graduate School of Marketing

    2010 - 2012 (2 years) Gauteng

  • Diploma in Marketing

    at IMM Graduate School of Marketing

    2002 - 2010 (8 years) Gauteng

Services offered

  • Marketing Consulting

    Offer professional marketing consulting services for mid-sized firms and startups.

    Area of specialty is:
    * Strategic Marketing Planning
    * Strategic workshops
    * Market Research
    * e-commerce business setup using the inbound methodology
    * Competitive analysis research with Nielsons deep dive competitive data
    * Word of mouth strategy using Psychology/marketing mix
    * Below the line point of sale concepts
    * Sales Training
    * Key account training
    * Marketing training
    * CRM implementation
    * Content marketing

  • Sales & Marketing Manager

    Coach, lead and achieve sales teams goals with improved ROI and market share.

  • National Account Manager

    Improving national accounts sales and market share for retailing distributors.

  • Market Research

    Qualitative and Quantitative Market Research Projects


  • English Native

  • Afrikaans Conversation

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