Experience

  • Head of Marketing

    at Vivo Activewear

    September 2018 - August 2019

    Nairobi

    I was in charge of the marketing strategy & execution at this Kenyan fashion brand; as well as leading the E-commerce sales team to deliver on targets. I led a team of 11 in this role and host of contractors. Duties ranged from content creation to digital marketing and online sales via our website, and social media platforms. I was responsible for E-commerce metrics like online sales volumes, conversion rates, basket size, website traffic & bounce rates among many others. During my time at Vivo Activewear, we were feted with the Top 100 SME Award 2018.

  • Consulting Account Director

    at Vines of Africa Ltd

    April 2018 - September 2018

    Nairobi

    VOA Ltd is a brand storyteller, using humour in everyday emotive situations, to amplify brands by entertaining their target audience. My job as the chief client liaison was to ensure we nailed the brief on my jobs, as well as to manage and retain the clients.

  • Marketing Lead

    at Adshop Limited

    September 2015 - August 2018

    Nairobi

    Adshop provides communication solutions for SMEs. My role is predominantly to acquire new business, provide marketing expertise to guide the clients' overall marketing strategy, and new product development.

  • Project Management

    at Kenya Airways

    September 2013 - August 2015

    Nairobi

    As project manager in charge of re-designing the excess baggage acceptance system at JKIA, I reduced process time from at least 30 minutes to just under 10 minutes. I also worked in the contracts management team, and was a core team member that delivered the hugely successful contracts management system project, that brought order & clarity to KQ’s vendor contracting process.

  • Audit Advisor

    at KPMG Kenya

    September 2011 - August 2013

    Nairobi

    This entailed providing professional financial services to institutions across Eastern Africa. This experience has trained me to identify and eliminate waste in organizations and given me a keen eye towards a company’s costs and profitability. I acquired working experience in Kenya, Ethiopia and South Sudan; as well as worked in engagements that required working with international project teams in KPMG offices across the world for some of its global clients.

Education

  • Post Graduate Certificate in Global Social and Sustainable Enterprise

    at Colorado State University

    2015 - 2015 (1 year)

  • CIM Diploma (Chartered Institute of Marketing)

    at Chartered Institute of Marketing

    2014 - 2015 (1 year) Nairobi

  • Lean Process Improvement

    at TLC South Africa (Training Leadership Consulting)

    2014 - 2014 (1 year)

  • Bachelor of Commerce - Marketing Major

    at University of Nairobi

    2008 - 2011 (3 years) Nairobi

  • ACCA Affiliate (Association of Chartered Certified Accountants)

    at Strathmore University

    2007 - 2010 (3 years) Nairobi

  • KCSE - Mean Grade A

    at Kyeni Girls' High School

    2002 - 2005 (3 years) Nairobi

Languages

  • English Native

Hives