Experienced National Key Account Manager with a demonstrated history of working in the farming industry. Skilled in Negotiation, Business Planning, Sales, Management, and Account Management. Strong sales professional with a Bachelor Degree focused in Marketing from Yarmouk University.


  • National Key Account Manager

    at Astra Farms Co. LTD

    February 2017 - at Present

    Minţaqat ar Riyāḑ

    • Strategic Annual Joint Business plans for the defined Modern Retail Chains, National/Regional. • Manage a Team of 4 Key Supervisor, 40+ Salesmen, in align with 5 Regional Managers. • Develop strategic tie up with the sharply defined BDAs. • Develop monthly/Quarterly activity calendar for the respective Chain • Identifying issues and the opportunities at Category level looking at internal and external trends. • Working with the Product management team to proactively activate listing process with the chains/Customers • monitor category/ performance at Chain/format level and device programs to gain Market Share • Continuous focus on increasing availability of our Products and increase shelf space • Continuous Coaching & development for the sales team. • Work Closely with Finance to ensure reconciliations are done periodically • In-Charge of Dairy Category Working with Supply & Demand to ensure proper phasing & secure promotions.

  • Regional Sales Manager

    at Carlsberg group

    September 2015 - September 2017

    Al Minţaqah ash Sharqīyah

    • Managing Two Distributors (Binzagr & ATS) • Handle all CB Brands: Holsten , Moussy. • Jointly with trade marketing team & National sales manager develop Sales strategy / brand, agree it with partners, and monitor achievement against plans). • Responsible for implementation of CB K.A strategy. • Responsible for managing accounts planning process, funds management, and reconciliation. • Support the partners K.A team to sign each K.A annual contract, and ensure perfect execution of the contracts for the benefits of the brands and the Account. • Function as a consultant to the partners on NAB category, brands, competition, industry trends, etc. • Financially manage the yearly sales plan - update the planner and proactively manage the volume budget as well as KPI’s associated with the sales plan (Average Selling Price, promotional cost / case, Margin) • Ensure the brand availability & visibility plans & objectives.

  • Regional Key Account Manager

    at Mondelēz International

    March 2013 - September 2015

    Al Minţaqah ash Sharqīyah

    • Handle all Mondelez Categories: Tang, Dream Whip, Royal, KRAFT, Philadelphia, Oreo, Belvita, Ritz, TUC, and LU. • Manage a Team of 1 Team leader, 6 Salesmen and 15 Merchandisers. • Responsible for Remote (Jubail & Hassa). • Plan, negotiate and sign Business Development agreements with Top Key Accounts and Regional Retail customers in the Region. • Conduct Business reviews with Top customers on periodic basis. • Drive excellence in executing Marketing and Trade Marketing promotions and initiatives. • Motivating sales team and merchandisers • develop and manage a customer network in specified areas • Meeting sales targets • Managing Key Accounts (Farm, Carrefour, Danube, Tamimi, Lulu, and Othaim & Regional Retail Customers). • Managing Farm & Tamimi accounts at a National Level.

  • Key Account Executive

    at General Trading Company (GTC) / Olayan Kraft Foods

    July 2009 - March 2013

    Minţaqat ar Riyāḑ

    • Closing promotional deals with the clients. • Implementing promotional activities. • Monitor and report on competitor’s activities. • Responsible for market development. • Managing key retail customers. • Maintaining kpi standard. • Following up with the merchandising team. • Implementing co. Plano-gram in key retail. • Collection.


  • B.A in Marketing

    at Yarmouk

    2003 - 2007 (4 years) Irbid

Knowledge and keywords


  • Arabic Native

  • English Native