Experience

  • Marketing & Communications Specialist

    at V. KAFKAS S.A.

    November 2018 - at Present

    Attica

    • Developing the marketing & PR (corporate & product) strategy for KAFKAS in Greece & Cyprus • Drive media relations for KAFKAS in Greece & Cyprus • Handling & coordinating PR Agencies • Adjust communication content and strategy to effectively engage a broad range of all involved parties • Collaborate and liaise with business development, product and sales teams in order to understand and translate technical product information into benefits and experiences for our partners, consumers and all involved parties • Coordinating several brand activities & brand partnerships • Coordinate & handling KAFKAS partnerships and events with its suppliers (e.g. HUAWEI, JINKO, SIEMENS etc.) • Update internal communication materials / site • Preparing media releases and newsletters for campaigns, several corporate activities as well as new products launches • Coordinating marketing activities on behalf of the merchandising team • Planning marketing events (external & internal)

  • Marketing & Communications Manager

    at 24MEDIA Digital Group

    March 2015 - November 2018

    Attica

    • Developing the marketing & PR strategy across the brand portfolio of 24MEDIA Digital Group • Create 360 launch advertising campaigns • Create several relaunch campaigns • Managing public relations and communication activities • Working closely with graphic designers & brief them regarding artwork and communication material • Copyrighting for all marketing campaigns • Preparing media releases and newsletters for campaigns, several corporate activities as well as new products launches • Coordinating several brand activities & brand partnerships for all sub-brands of 24MEDIA Digital Group • Interact effectively with other departments (sales, logistics, training) to support marketing objectives • Coordinate media partnerships across the brand portfolio of 24MEDIA Digital Group • Planning and coordinate several events for all brands • Planning & coordinate all barter agreements for all brands • Manage local A&P Budget

  • Marketing & PR Executive

    at TEMES S.A.-Costa Navarino

    January 2013 - February 2015

    Attica

    • Assisting in the managing of public relations and communication activities • Preparing media releases & newsletters • Preparing all artwork and communication material • Update all internal communication material • Update the site of Costa Navarino (CMS) • Assisting in the creation of the new website of Costa Navarino (CMS/ SEO Optimization) • Partially handling the SM accounts • Handling and coordinating several brand activities • Organizing the participation in international exhibitions • Handling & coordinating PR Agencies in foreign markets (UK, Germany, France) • Hosting press trips (More than 20 press trips within 2 years) • Collaboration with several EU publications (Conde Nast Traveller, Tattler, Süddeutsche Zeitung, Die Welt etc.) • Coordinating designers for the promo material & the packaging of Navarino Icons products • Preparing the annual Magazine • On line and Off line Media Monitoring/Reporting

Education

  • MSc in Services Management / Specialization: Media and Entertainment Management

    at Athens University of Economics and Business

    2010 - 2012 (2 years) Attica

  • Management & Business Administration / Specialization: Marketing

    at University of Piraeus

    2004 - 2010 (6 years)

Hives