Business Development Manager
at BLG Consulting Beijing Limited
January 2016 - August 2019
Reached 2,500 -3,000 contacts across a variety of industries and organizations. Proposed the utilization of those contacts by category with priority from strategic level aiming to maximize the market impact with minimum efforts in a consistent manner. Attended over 150 events, meetings per year to introduce the firm and its practice. Served as chairman and/or moderator at China inbound/outbound conferences. Worked out market intelligence at regular and ad hoc basis, including key investments from China to overseas market, market trend, and government policy update. Intended to guide people’s perception towards an ever-changing and improving China market from an upper level. Proposed workflow on certain project aiming to ensure its quality on topic selection, content drafting and review before reaching out to the right audience with an expectation to align the individual project with firm’s business strategy and communication guideline.
at Sovereign Group
September 2014 - September 2015
Define goals for China inbound/outbound business growth. Drive and follow through implementation of goals to deliver growth target. Optimize the utilization of global and local resources to maximize global synergies and local customer penetration Identifies new target customers and opportunities for organic growth with existing customers Develops and executes Account Penetration Strategy considering how each auto service can add value and improve competitiveness of the customer Responsible for developing and retaining strategic alliance relationships with key customers. Helps to build customer loyalty and creates barriers to exit (i.e. differentiated propositions that the competition can’t match) Owns and drives the execution of the account strategy to close business In charge of integrative communication, digital marketing, social media, website. Oversee direct marketing, public relations, event sponsorship, discounts and promotion
BD/Marketing Manager for Greater China (Beijing, Hong Kong and Shanghai) and Singapore offices
at Squire Sanders
July 2013 - July 2014
Responsible for coordinating client development and marketing activities inbound to Asia and outbound from Asia, with a particular emphasis on Greater China and Singapore. Support and manage firm and practice group plans and initiatives related to marketing efforts in the region. Originate, manage and maintain relationships with contacts, prospects and clients in the region. Set-up and support meetings as required for any practice group, with an initial and particular focus on China Outbound practices. Draft and prepare client development (pitch) materials in English, and in Chinese when necessary. Set-up and manage client development and marketing events and client meetings, participating when appropriate. Manage and assure appropriate internal and external follow-up.
Head of Business Development & Marketing
at Cameron McKenna Sigle, China
November 2010 - December 2012
Be responsible for all business development and marketing activities across China/Asia regions; Continually monitoring legal market and identifying new opportunities for both inbound and outbound business, as well as cross sale; Developed, managed and implemented business development and marketing plans for all Practice and Sector Groups; Developed effective BD strategies for individual partner, practice areas / services lines and coordinate broader BD plans across China. In charge of client relationship review and new business meetings; Prepared and managed marketing budget for each practice group Be responsible for website design, development and search engine optimization, google analytics tracker, as well as integration to social network; Designed and promoted professionally looking e-newsletters to categorized audience; In charge of marketing branding issues, including sponsorship, event, seminar, press release, league table submission.
Director of International Marketing
at Wolters Kluwer China – CCH Asia
November 2005 - July 2010
Encouraged the sales of Asian products to overseas market and vice verse, reviewing pricing strategy, product bundle, negotiate partnership with business partners and competitors in certain areas; Direct responsible for revenue increase from zero to 8MM within 1st year, and maintain 15% ~ 17% annual increase in the following years; Developed and maintained digital customer database and electronic customer relationship management; Created, delivered and tracked email sales and promotions of new products and tailor-made services to mass and niche clients respectively; Judged and implemented different market development strategy for different market segments: China, India and Japan, USA, UK/European continent, etc.; Led regional business development and China Acquisition projects: evaluating the potential targets, coordinating for due diligence and consolidating the solutions for various cases;
Senior Marketing Manager, Greater China
at RR Donnelley Global Inc.
April 2003 - November 2005
Conducted in – depth marketing and competitor analysis: market size, segmentation, price range, feature and service, competitors situation, major growth opportunities; Developed annual budgets and formulated marketing plans including major marketing programs; Designed and updated Chinese website and ran CRM program through e-marketing; Participated Merge and Acquisition projects covering $95M; Increased the database by five times in one year, improved sales conversion ratio from 1.5% to 5.7%; Contributed in brand strategy and product portfolio planning for RRD in China.
at Chai Tai Group
September 2000 - April 2003
Led the development on annual performance forecast, budget and key account tracking; Developed comprehensive business strategies for marketing, network development, organizational and operational structure and supplier management; Ran EDM to clients and/or prospects to generate interests and profits at regular and ad hoc basis; Cooperated with Head Quarter on China initiatives and to share experiences; Oversaw Group websites in China and supported e-business initiatives of each BU; Had nationwide responsibility of public relations and events for the Group.
Assistant Business Manager
at Liz Claiborne International Limited, Shanghai Representative Office
August 1997 - September 1998
Led market surveys to support business strategy, including project planning, implementation and follow up; Responsible for the analysis, grading and allocation of the quota assigned to the office to realize raw material localization; Developed new suppliers and negotiated for pricing criteria; Presented the project solution to Leadership Team.
at Alcatel China Limited
August 1995 - August 1997
Assisted with marketing management, corporate strategizing, communications, research, customer relations marketing, sales, distribution and service networking Liaised with Alcatel executives, government officials and industry leaders Contributed to development of feasibility reports, project proposals, examination and approval procedures, business licenses and tax registration Translated technical and commercial documents for foreign-investment projects
Master of Economics
at LaCrosse University
2004 - 2007 (3 years) Mississippi
at Durham University
1998 - 2000 (2 years) Durham
at Fu Dan University
1993 - 1995 (2 years) Shanghai Shi
Knowledge and keywords